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~person:"Ehret, Michael"
~person:"Homburg, Christian"
~person:"O'Cass, Aron"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
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Innovation
Theorie
Unternehmenserfolg
B-to-B-Marketing
35
Business-to-business marketing
35
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
9
Relationship marketing
9
Marketing management
8
Marketingmanagement
8
Brand management
7
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7
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7
Business-to-Business-Marketing
6
Consumer behaviour
6
Deutschland
6
Germany
6
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5
business-to-business marketing
5
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3
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3
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3
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3
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3
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9
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Ehret, Michael
Homburg, Christian
O'Cass, Aron
Backhaus, Klaus
16
Kleinaltenkamp, Michael
16
Albers, Sönke
6
Hinterhuber, Andreas
5
Johnston, Wesley J.
5
Plinke, Wulff
5
Cantù, Chiara
4
Fließ, Sabine
4
Kliche, Mario
4
Naudé, Peter
4
Ngo, Liem Viet
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Bag, Surajit
3
Bonnemeier, Sebastian
3
Büschken, Joachim
3
Chatterjee, Sheshadri
3
Claßen, Matthias
3
Flory, Markus
3
Griffin, Abbie
3
Gupta, Shivam
3
Henneberg, Stephan
3
Hermanns, Arnold
3
Jacob, Frank
3
Kindström, Daniel
3
Kowalkowski, Christian
3
Krause, Juliane
3
Kumar, Ajay
3
Marra, Andreas
3
Möhring, Monika Maria
3
Obloj, Tomasz
3
Schallmo, Daniel
3
Voeth, Markus
3
Baaken, Thomas
2
Badrinarayanan, Vishag
2
Baumgarth, Carsten
2
Beckert, Walter
2
Bhalla, Gaurav
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Springer Fachmedien Wiesbaden
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Advances in services marketing
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Gabler Edition Wissenschaft
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
14
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1
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14
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date (oldest first)
1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
3
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
4
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
5
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
6
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
7
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
8
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
9
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
10
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
1
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