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~person:"Ehret, Michael"
~person:"Homburg, Christian"
~person:"Plinke, Wulff"
~subject:"Innovation"
~subject:"Unternehmenserfolg"
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Innovation
Unternehmenserfolg
B-to-B-Marketing
38
Business-to-business marketing
38
Lieferantenmanagement
16
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16
Theorie
10
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business-to-business marketing
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Ehret, Michael
Homburg, Christian
Plinke, Wulff
Cantù, Chiara
4
Hinterhuber, Andreas
4
Johnston, Wesley J.
4
Naudé, Peter
4
Ngo, Liem Viet
4
Bag, Surajit
3
Bonnemeier, Sebastian
3
Chatterjee, Sheshadri
3
Griffin, Abbie
3
Gupta, Shivam
3
Henneberg, Stephan
3
Kliche, Mario
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Kumar, Ajay
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Möhring, Monika Maria
3
O'Cass, Aron
3
Schallmo, Daniel
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Bhalla, Gaurav
2
Boha, Julian
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Brashear-Alejandro, Thomas
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Chan, Hing Kai
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Ha, Hong Youl
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Kim, Kyung Hoon
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Kooli, Kaouther
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La Rocca, Antonella
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Lacka, Ewelina
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Laukkanen, Tommi
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Mojir, Navid
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Springer Fachmedien Wiesbaden
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
3
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
4
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
5
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
6
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
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