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~person:"Eilert, Meike"
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Eilert, Meike
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“Natural” New Products and Brand Distribution
Olsen, Mitchell
-
2020
Persistent link: https://www.econbiz.de/10012826770
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2
Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.
;
Walker, Kristen L.
;
Eilert, Meike
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
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3
Does it pay to recall your product early? : an empirical investigation in the automobile industry
Eilert, Meike
;
Jayachandran, Satish
;
Kalaignanam, Kartik
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 111-129
Persistent link: https://www.econbiz.de/10011697852
Saved in:
4
The impact of product recalls on future product reliability and future accidents : evidence from the automobile industry
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Eilert, Meike
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10009717176
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