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~person:"Eisend, Martin"
~person:"Karlan, Dean"
~person:"Völckner, Franziska"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Markenimage
Psychology of advertising
Relationship marketing
Advertising
39
Werbung
39
Consumer behaviour
25
Konsumentenverhalten
25
Advertising effects
24
Werbewirkung
24
Meta-Analyse
9
Meta-analysis
9
Brand image
7
Gender
7
Geschlecht
7
Humor
7
Internet marketing
7
Online-Marketing
7
Werbepsychologie
7
Brand management
6
Markenführung
6
Ethnic group
4
Ethnische Gruppe
4
Experiment
4
Market research
4
Marktforschung
4
advertising
4
Deutschland
3
Empirical method
3
Empirische Methode
3
Germany
3
Minderheit
3
Minority
3
Social Web
3
Social role
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Social web
3
Soziale Rolle
3
Welt
3
World
3
evolutionary psychology
3
humor
3
Advertising media
2
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Undetermined
7
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Article
14
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Article in journal
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14
Arbeitspapier
9
Working Paper
9
Graue Literatur
8
Non-commercial literature
8
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English
14
Author
All
Eisend, Martin
Karlan, Dean
Völckner, Franziska
Gierl, Heribert
13
Harrigan, Paul
11
Diamantopoulos, Adamantios
10
Pelsmacker, Patrick de
10
Hollebeek, Linda D.
8
Loureiro, Sandra Maria Correia
8
Rahman, Zillur
8
Rita, Paulo
8
Guzman, Francisco
7
Johnson, Lester W.
7
Ko, Eunju
7
Kumar, V.
7
Septianto, Felix
7
Vashisht, Devika
7
Bilgihan, Anil
6
Dens, Nathalie
6
Grewal, Dhruv
6
Karjaluoto, Heikki
6
Oh, Han-Mo
6
Rather, Raouf Ahmad
6
Reijmersdal, Eva A. van
6
Schivinski, Bruno
6
Sreejesh, S.
6
Taylor, Charles Raymond
6
Thaichon, Park
6
Torres, Ivonne M.
6
Tsiotsou, Rodoula H.
6
Verlegh, Peeter
6
Yoon, Sukki
6
Ahuja, Vandana
5
Arora, Nilesh
5
Chan, Kara
5
Cheung, Man Lai
5
Cornwell, T. Bettina
5
Dahl, Darren W.
5
Dwivedi, Yogesh Kumar
5
Filieri, Raffaele
5
Ilicic, Jasmina
5
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The quarterly journal of economics
1
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ECONIS (ZBW)
14
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14
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1
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
2
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
3
Temperature and emotions : effects of physical temperature on responses to emotional advertising
Bruno, Pascal
;
Melnyk, Valentyna
;
Völckner, Franziska
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 302-320
Persistent link: https://www.econbiz.de/10011672003
Saved in:
4
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
5
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
6
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
7
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
8
Managing brands in the social media environment
Gensler, Sonja
;
Völckner, Franziska
;
Liu-Thompkins, Yuping
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010242286
Saved in:
9
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
10
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
Saved in:
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