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~person:"Eisend, Martin"
~person:"Karlan, Dean"
~subject:"Markenimage"
~subject:"Meta-Analyse"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Markenimage
Meta-Analyse
Psychology of advertising
Relationship marketing
Advertising
36
Werbung
36
Advertising effects
21
Werbewirkung
21
Consumer behaviour
20
Konsumentenverhalten
20
Meta-analysis
9
Gender
7
Geschlecht
7
Humor
7
Werbepsychologie
6
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4
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4
Internet marketing
4
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advertising
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Eisend, Martin
Karlan, Dean
Gierl, Heribert
13
Harrigan, Paul
11
Pelsmacker, Patrick de
11
Diamantopoulos, Adamantios
10
Loureiro, Sandra Maria Correia
8
Rahman, Zillur
8
Rita, Paulo
8
Dens, Nathalie
7
Guzman, Francisco
7
Ko, Eunju
7
Kumar, V.
7
Taylor, Charles Raymond
7
Vashisht, Devika
7
Bilgihan, Anil
6
Dwivedi, Yogesh Kumar
6
Grewal, Dhruv
6
Hollebeek, Linda D.
6
Johnson, Lester W.
6
Karjaluoto, Heikki
6
Matthes, Jörg
6
Oh, Han-Mo
6
Reijmersdal, Eva A. van
6
Schivinski, Bruno
6
Septianto, Felix
6
Sreejesh, S.
6
Thaichon, Park
6
Torres, Ivonne M.
6
Tsiotsou, Rodoula H.
6
Verlegh, Peeter
6
Völckner, Franziska
6
Weaven, Scott
6
Yoon, Sukki
6
Ahuja, Vandana
5
Arora, Nilesh
5
Bijmolt, Tammo H. A.
5
Chan, Kara
5
Cheung, Man Lai
5
Cornwell, T. Bettina
5
Dahl, Darren W.
5
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Journal of advertising : official publication of the American Academy of Advertising
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of marketing
1
Journal of public policy & marketing
1
The quarterly journal of economics
1
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ECONIS (ZBW)
17
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1
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10
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17
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1
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
2
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
3
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
4
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
5
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Saved in:
6
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
7
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
8
Meta-analysis in advertising research
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10011686441
Saved in:
9
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
10
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
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