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~person:"Eisend, Martin"
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Varan, Duane"
~subject:"Advertising effects"
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Search: subject_exact:"Werbetest"
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Advertising effects
Werbewirkung
90
Advertising
43
Werbung
42
Consumer behaviour
34
Konsumentenverhalten
34
Internet marketing
19
Online-Marketing
19
Fernsehwerbung
15
Television advertising
15
Meta-Analyse
10
Meta-analysis
10
Emotion
9
Product Placement
9
Product placement
9
advertising
8
Advertising planning
7
Brand
7
Children
7
Kinder
7
Markenartikel
7
Target group
7
Werbeplanung
7
Zielgruppe
7
Advertising industry
6
Brand management
6
Computerspiel
6
Humor
6
Markenführung
6
Psychology of advertising
6
Video game
6
Werbepsychologie
6
Werbewirtschaft
6
persuasion knowledge
6
Australia
5
Australien
5
Experiment
5
Brand image
4
Celebrity endorsement
4
Celebrity-Werbung
4
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Undetermined
30
Free
8
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Article
88
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
79
Aufsatz in Zeitschrift
79
Aufsatz im Buch
11
Book section
11
Collection of articles of several authors
2
Konferenzschrift
2
Sammelwerk
2
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1
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1
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1
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Language
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English
90
Author
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Eisend, Martin
King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Varan, Duane
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Diehl, Sandra
28
Septianto, Felix
27
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Pauwels, Koen
20
Bellman, Steven
19
Huber, Frank
19
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Rozendaal, Esther
15
Franses, Philip Hans
14
Poels, Karolien
14
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Institution
All
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of advertising research
10
A master class in brand planning : the timeless works of Stephen King
8
Journal of marketing communications
8
International journal of advertising : the review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Young consumers : insight and ideas for responsible marketers
3
Breaking new ground in theory and practice
2
Journal of current issues and research in advertising : JCIRA
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Cutting edge international research
1
European journal of marketing
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
90
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1
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10
of
90
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date (newest first)
date (oldest first)
1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
3
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
4
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
5
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
6
Persuasion knowledge in the marketplace : a meta-analysis
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10012815619
Saved in:
7
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
8
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
9
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
10
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
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