//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Eisend, Martin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: isPartOf:"Psychology & Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Psychology of advertising
2
Werbepsychologie
2
Advertising
1
Advertising effects
1
Brand image
1
Deutschland
1
Experiment
1
Germany
1
Humor
1
Markenimage
1
Measurement
1
Messung
1
Meta-Analyse
1
Meta-analysis
1
Personality trait
1
Persönlichkeitsmerkmal
1
Product information
1
Produktinformation
1
Werbewirkung
1
Werbung
1
advertising
1
humor
1
involvement
1
persuasiveness
1
two-sided message
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
5
Undetermined
2
Author
All
Eisend, Martin
Woodside, Arch G.
30
Yi, Youjae
29
Bagozzi, Richard P.
20
Nataraajan, Rajan
20
Herrmann, Andreas
17
Rauschnabel, Philipp A.
15
Mowen, John C.
13
Chang, Chingching
12
Kellaris, James J.
11
Ndubisi, Nelson Oly
11
Spence, Charles
11
Chan, Eugene Y.
10
Harnish, Richard J.
10
Holbrook, Morris B.
10
Huber, Frank
10
Krishen, Anjala S.
10
Meenaghan, Tony
10
Shoham, Aviv
10
Cohen, Ronald Jay
9
Hollebeek, Linda D.
9
Orth, Ulrich R.
9
Sprott, David E.
9
Suri, Rajneesh
9
Choi, Sejung Marina
8
Gong, Taeshik
8
Kim, Jungkeun
8
Mathur, Anil
8
Spence, Mark T.
8
Sung, Yongjun
8
Wiedmann, Klaus-Peter
8
Antonetti, Paolo
7
Das, Gopal
7
De Angelis, Matteo
7
Florack, Arnd
7
Gould, Stephen J.
7
Ko, Eunju
7
Lennon, Sharron J.
7
Lim, Weng Marc
7
Lowe, Ben
7
more ...
less ...
Published in...
All
Psychology & marketing
6
Psychology & Marketing
1
Source
All
ECONIS (ZBW)
4
OLC EcoSci
2
Other ZBW resources
1
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
2
The influence of humor in advertising : Explaining the effects of humor in two‐sided messsages
Eisend, Martin
- In:
Psychology & Marketing
39
(
2021
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10012808582
Saved in:
3
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
Saved in:
4
Measurement characteristics of Aaker's brand personality dimensions : lessons to be learned from human personality research
Eisend, Martin
;
Sauer, Nicola E.
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 950-958
Persistent link: https://www.econbiz.de/10010206851
Saved in:
5
The Moderating Influence of Involvement on Two‐Sided Advertising Effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10010131849
Saved in:
6
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
Saved in:
7
Understanding two-sided persuasion: An empirical assessment of theoretical approaches
Eisend, Martin
- In:
Psychology & marketing
24
(
2007
)
7
,
pp. 615-640
Persistent link: https://www.econbiz.de/10007736339
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->