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~person:"Eisend, Martin"
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Advertising
49
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48
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36
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Eisend, Martin
Nijkamp, Peter
3,424
Eichengreen, Barry
2,315
McAleer, Michael
2,232
Zimmermann, Klaus F.
2,122
Frey, Bruno S.
2,117
Wagner, Joachim
2,057
Acemoglu, Daron
1,967
Asongu, Simplice
1,927
Aizenman, Joshua
1,925
Wittenberg, Erich
1,909
Caporale, Guglielmo Maria
1,899
Siebert, Horst
1,859
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1,823
Wagner, Gert G.
1,809
Güth, Werner
1,800
Stiglitz, Joseph E.
1,762
Heckman, James J.
1,735
Belke, Ansgar
1,732
Nunnenkamp, Peter
1,729
Sinn, Hans-Werner
1,656
Schneider, Friedrich
1,608
Fuest, Clemens
1,573
Anderson, Kym
1,547
Whalley, John
1,522
Ravallion, Martin
1,492
Shleifer, Andrei
1,486
Gupta, Rangan
1,439
Sutter, Matthias
1,420
Scheide, Joachim
1,399
Audretsch, David B.
1,370
Freeman, Richard B.
1,368
Neumark, David
1,361
Boss, Alfred
1,351
Görg, Holger
1,351
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1,349
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1,333
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1,325
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1,319
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1,316
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Springer Fachmedien Wiesbaden
5
Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
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ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
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ICORIA <16., 2017, Gent>
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Institut für Marketing <Berlin>
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising
11
International journal of advertising : the review of marketing communications
9
European Advertising Academy
8
Journal of the Academy of Marketing Science
8
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
7
SpringerLink / Bücher
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Psychology & marketing
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Advances in advertising research
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BuR - Business Research
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Journal of current issues and research in advertising : JCIRA
5
Journal of international marketing
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Marketing letters : a journal of research in marketing
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Business research
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
3
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
Journal of business economics : JBE
3
Journal of business research : JBR
3
Journal of marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing Letters
3
Research
3
Breaking new ground in theory and practice
2
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Lehrbuch
2
Marketing : journal of research and management
2
Springer eBook Collection
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Berliner Reihe zum Marketing - Arbeitspapier ; Nr. 1 (2006)
1
BuR ; Volume 2, Issue 1, May 2009, 67-84
1
Business Research
1
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ECONIS (ZBW)
146
OLC EcoSci
25
RePEc
11
EconStor
8
USB Cologne (EcoSocSci)
6
USB Cologne (business full texts)
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31
A meta-analysis of the effects of disclosing sponsored content
Eisend, Martin
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 344-366
Persistent link: https://www.econbiz.de/10012260493
Saved in:
32
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
33
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
34
The more the merrier : dealing with a multitude of advertising effects : editorial
Eisend, Martin
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 187-190
Persistent link: https://www.econbiz.de/10012200477
Saved in:
35
Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin
;
Hermann, Erik
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
Saved in:
36
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
37
Consumer responses to homosexual imagery in advertising : a meta-analysis
Eisend, Martin
;
Hermann, Erik
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 380-400
Persistent link: https://www.econbiz.de/10012201470
Saved in:
38
Dynamic capabilities and employee participation : the role of trust and informal control
Wohlgemuth, Veit
;
Wenzel, Matthias
;
Berger, Elisabeth S. C.
- In:
European management journal
37
(
2019
)
6
,
pp. 760-771
Persistent link: https://www.econbiz.de/10012133988
Saved in:
39
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
Saved in:
40
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
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