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~person:"Ekinci, Yuksel"
~person:"Fatma, Mobin"
~subject:"Markentreue"
~subject:"Personality psychology"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Brand relationship"
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Markentreue
Personality psychology
Brand loyalty
8
Beziehungsmarketing
6
Brand image
6
Brand management
6
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6
Konsumentenverhalten
6
Markenführung
6
Markenimage
6
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6
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5
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5
Corporate Social Responsibility
3
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3
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3
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3
brand loyalty
3
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2
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1
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1
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1
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1
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1
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1
Customer experience
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1
Destinationsmanagement
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Aufsatz in Zeitschrift
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Ekinci, Yuksel
Fatma, Mobin
Dawes, John
9
Han, Heesup
8
Kim, Jinkyung Jenny
5
So, Kevin Kam Fung
5
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Khan, Imran
4
King, Ceridwyn
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Bruwer, Johan
3
Fang, Shih Chieh
3
Fernandes, Teresa
3
Fetscherin, Marc
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Islam, Jamid Ul
3
Labrecque, Lauren I.
3
Loureiro, Sandra Maria Correia
3
Meyer-Waarden, Lars
3
Nandy, Subarna
3
Ramakrishnan, Ruchika
3
Rita, Paulo
3
Sohail, M. Sadiq
3
Solem, Birgit Andrine Apenes
3
Sondhi, Neena
3
Sparks, Beverley
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Tran, Trang
3
Tsai, Shu-pei
3
Wooldridge, Barbara Ross
3
Abratt, Russell
2
Ahn, Jiseon
2
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Annals of tourism research : ATR ; a social sciences journal
1
International journal of business excellence
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Psychology & marketing
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
8
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1
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
2
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
3
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
4
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
5
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
Symbolic consumption of tourism destination brands
Ekinci, Yuksel
;
Sirakaya-Turk, Ercan
;
Preciado, Sandra
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 711-718
Persistent link: https://www.econbiz.de/10009739966
Saved in:
8
Brand equity, brand loyalty and consumer satisfaction
Nam, Janghyeon
;
Ekinci, Yuksel
;
Whyatt, Georgina
- In:
Annals of tourism research : ATR ; a social sciences journal
38
(
2011
)
3
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10009300820
Saved in:
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