Symbolic consumption of tourism destination brands
Year of publication: |
2013
|
---|---|
Authors: | Ekinci, Yuksel ; Sirakaya-Turk, Ercan ; Preciado, Sandra |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 6, p. 711-718
|
Subject: | Tourismusmarketing | Tourism marketing | Markentreue | Brand loyalty | Destinationsmanagement | Destination management |
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