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~person:"Ekinci, Yuksel"
~person:"Gupta, Suraksha"
~person:"Phau, Ian"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Systematic review"
~type_genre:"Umfrage"
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Search: subject_exact:"Product image"
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Brand image
56
Markenimage
56
Brand management
46
Markenführung
46
Consumer behaviour
42
Konsumentenverhalten
42
Brand
29
Markenartikel
29
Beziehungsmarketing
11
Relationship marketing
11
Luxury goods
8
Luxusgüter
8
Designation of origin
7
Herkunftsbezeichnung
7
Tourism marketing
7
Tourismusmarketing
7
Brand extension
6
Markentransfer
6
Australia
5
Australien
5
Brand loyalty
5
Destination management
5
Destinationsmanagement
5
Markentreue
5
Reputation
5
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4
Corporate social responsibility
4
Einzelhandel
4
Emotion
4
Retail trade
4
Brand attachment
3
Brand equity
3
Brand personality
3
Brand value
3
Corporate reputation
3
Customer satisfaction
3
Firmenimage
3
Holiday behaviour
3
Kundenzufriedenheit
3
Perception
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Article
55
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Aufsatz in Zeitschrift
Graue Literatur
Systematic review
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55
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English
56
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Ekinci, Yuksel
Gupta, Suraksha
Phau, Ian
Burmann, Christoph
42
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
26
Bang, Nguyen
24
Guzman, Francisco
22
Han, Heesup
20
Foroudi, Pantea
19
Japutra, Arnold
19
Keller, Kevin Lane
19
Gierl, Heribert
18
Romaniuk, Jenni
18
Fetscherin, Marc
17
Huber, Frank
17
Sarkar, Abhigyan
17
Bauer, Hans H.
16
Christodoulides, George
16
King, Ceridwyn
16
Rahman, Zillur
16
Gil Saura, Irene
15
Khan, Imran
15
Veloutsou, Cleopatra
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Kumar, Vikas
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Sreejesh, S.
14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Jang, Soocheong
12
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Journal of business research : JBR
11
The journal of brand management : an international journal
5
Journal of retailing and consumer services
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of fashion marketing and management
3
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Thunderbird international business review
2
Annals of tourism research : ATR ; a social sciences journal
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Journal of world business : JWB
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism review : the official journal of the AIEST
1
Working paper / Indian Institute of Management, Ahmedabad
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
56
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
6
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
7
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
8
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
9
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
10
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
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