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~person:"Ekinci, Yuksel"
~person:"Han, Heesup"
~subject:"Brand image"
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Search: subject:"consumer research"
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Brand image
Consumer behaviour
137
Konsumentenverhalten
137
Customer satisfaction
56
Kundenzufriedenheit
56
Beziehungsmarketing
48
Relationship marketing
48
Hotel industry
41
Hotellerie
41
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37
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Ekinci, Yuksel
Han, Heesup
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
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Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
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13
Huber, Frank
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Veloutsou, Cleopatra
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12
Gierl, Heribert
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Hollebeek, Linda D.
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Keller, Kevin Lane
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Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
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Wiedmann, Klaus-Peter
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Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
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Johnson, Lester W.
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Park, Jungkun
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Pelsmacker, Patrick de
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Romaniuk, Jenni
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Valette-Florence, Pierre
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Bauer, Hans H.
10
De Chernatony, Leslie
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Jang, Soocheong
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Ko, Eunju
10
Liu, Chih-Hsing
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Journal of travel and tourism marketing
7
International journal of hospitality management
4
Journal of business research : JBR
3
Journal of retailing and consumer services
3
International journal of contemporary hospitality management
2
Journal of hospitality marketing & management
2
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism and hospitality research : the surrey quarterly review
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ECONIS (ZBW)
33
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
5
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
6
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
7
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
8
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
9
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
10
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
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