//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ekinci, Yuksel"
~person:"Kwak, Hyokjin"
~person:"Matthes, Jörg"
~subject:"Advertising"
~subject:"Bibliometrie"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Bibliometrie
Relationship marketing
Brand image
29
Markenimage
29
Consumer behaviour
27
Konsumentenverhalten
27
Brand management
26
Markenführung
26
Brand
15
Markenartikel
15
Advertising effects
10
Werbewirkung
10
Beziehungsmarketing
9
Werbung
6
Destination management
5
Destinationsmanagement
5
Tourism marketing
5
Tourismusmarketing
5
Brand loyalty
4
Markentreue
4
Customer satisfaction
3
Kundenzufriedenheit
3
Product Placement
3
Product placement
3
Social Web
3
Social web
3
brand loyalty
3
persuasion knowledge
3
Bibliometrics
2
Brand attachment
2
Business ethics
2
Celebrity endorsement
2
Celebrity-Werbung
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Destination brand identification
2
Einzelhandel
2
Environmental consciousness
2
Gerechtigkeit
2
more ...
less ...
Online availability
All
Undetermined
13
Free
2
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
17
Language
All
English
17
Author
All
Ekinci, Yuksel
Kwak, Hyokjin
Matthes, Jörg
Loureiro, Sandra Maria Correia
25
Han, Heesup
19
Hollebeek, Linda D.
17
Khan, Imran
15
Veloutsou, Cleopatra
15
Fetscherin, Marc
13
Gil Saura, Irene
13
Ko, Eunju
13
Rahman, Zillur
13
Rather, Raouf Ahmad
13
Guzman, Francisco
12
Japutra, Arnold
12
Kumar, Vikas
12
Ahn, Jiseon
11
Šerić, Maja
11
Gierl, Heribert
10
Hyun, Sunghyup Sean
10
Kunkel, Thilo
10
Sarkar, Abhigyan
10
Sreejesh, S.
10
Iglesias, Oriol
9
Kaufmann, Hans Rüdiger
9
King, Ceridwyn
9
Back, Ki-Joon
8
Das, Gopal
8
Johnson, Lester W.
8
Leckie, Civilai
8
Sarkar, Juhi Gahlot
8
Septianto, Felix
8
Vrontis, Demetris
8
Andreini, Daniela
7
Augusto, Mário Gomes
7
Casidy, Riza
7
Chahal, Hardeep
7
Dawes, John
7
Fatma, Mobin
7
Kaushik, Arun Kumar
7
Kim, Jinkyung Jenny
7
Labrecque, Lauren I.
7
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of advertising
2
Journal of marketing
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
3
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
4
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
5
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
6
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
7
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
8
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic brand appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
Saved in:
9
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
10
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->