//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ekinci, Yuksel"
~person:"Meffert, Heribert"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~subject:"Theory"
~subject:"Werbung"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Konsumentenverhalten
Theorie
Theory
Werbung
Brand management
35
Markenführung
35
Markenimage
19
Consumer behaviour
16
Brand
11
Markenartikel
11
Beziehungsmarketing
8
Relationship marketing
8
Controlling
4
Destination management
4
Destinationsmanagement
4
Deutschland
4
Germany
4
Handelsmarke
4
Management control
4
Store brand
4
Tourism marketing
4
Tourismusmarketing
4
Marketing management
3
Marketingmanagement
3
brand loyalty
3
Balanced Scorecard
2
Balanced scorecard
2
Brand attachment
2
Brand loyalty
2
Customer satisfaction
2
Destination brand identification
2
Einzelhandel
2
Foundation
2
Holiday behaviour
2
Internet
2
Kundenzufriedenheit
2
Markentreue
2
Mobile Marketing
2
Mobile marketing
2
Retail trade
2
Social values
2
Soziale Werte
2
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Article
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
6
Book section
6
Language
All
English
15
German
7
Author
All
Ekinci, Yuksel
Meffert, Heribert
Loureiro, Sandra Maria Correia
32
Keller, Kevin Lane
29
Phau, Ian
29
Melewar, T. C.
27
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Ko, Eunju
22
Diamantopoulos, Adamantios
21
Esch, Franz-Rudolf
21
Guzman, Francisco
21
Japutra, Arnold
20
Khan, Imran
20
Burmann, Christoph
18
Rahman, Zillur
18
Bruhn, Manfred
17
Dens, Nathalie
17
Hollebeek, Linda D.
17
Pelsmacker, Patrick de
17
Romaniuk, Jenni
17
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
17
Foroudi, Pantea
16
Paul, Justin
16
King, Ceridwyn
15
Kumar, Vikas
15
Sattler, Henrik
15
Valette-Florence, Pierre
15
Christodoulides, George
14
Kunkel, Thilo
14
Park, C. Whan
14
Sreejesh, S.
14
Casidy, Riza
13
De Chernatony, Leslie
13
Fetscherin, Marc
13
Grohmann, Bianca
13
Gupta, Suraksha
13
Septianto, Felix
13
Swoboda, Bernhard
13
more ...
less ...
Published in...
All
Journal of business research : JBR
4
Journal of retailing and consumer services
2
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Psychology & marketing
1
Sustainable Marketing Management : Grundlagen und Cases
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
4
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
5
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
6
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
7
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
10
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->