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~person:"Ekinci, Yuksel"
~person:"Meffert, Heribert"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~subject:"Theory"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Brand image
Konsumentenverhalten
Theorie
Theory
Werbung
Brand management
57
Markenführung
57
Markenpolitik
32
Markenimage
26
Consumer behaviour
19
Deutschland
18
Germany
17
Markenartikel
16
Brand
13
Beziehungsmarketing
9
Relationship marketing
9
Marketingmanagement
6
Controlling
5
Internet
5
Management control
5
Marketing management
5
Wettbewerb
5
Destination management
4
Destinationsmanagement
4
Erfolgsfaktor
4
Handelsmarke
4
Mobile Marketing
4
Mobile marketing
4
Store brand
4
Success factor
4
Tourism marketing
4
Tourismusmarketing
4
Akzeptanz
3
Aufsatzsammlung
3
Balanced Scorecard
3
Balanced scorecard
3
Corporate reputation
3
Firmenimage
3
Foundation
3
Gattungsmarke
3
Management
3
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Undetermined
15
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1
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Article
22
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15
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16
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16
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11
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11
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6
Book section
6
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4
Sammelwerk
4
Case study
2
Conference proceedings
2
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2
Fallstudiensammlung
2
Konferenzschrift
2
Arbeitspapier
1
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1
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1
Working Paper
1
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Language
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German
22
English
15
Author
All
Ekinci, Yuksel
Meffert, Heribert
Burmann, Christoph
65
Esch, Franz-Rudolf
35
Keller, Kevin Lane
35
Loureiro, Sandra Maria Correia
33
Melewar, T. C.
33
Phau, Ian
33
Baumgarth, Carsten
27
Bang, Nguyen
24
Bruhn, Manfred
24
Ko, Eunju
24
Sarkar, Abhigyan
24
De Chernatony, Leslie
23
Guzman, Francisco
23
Han, Heesup
23
Diamantopoulos, Adamantios
21
MacInnis, Deborah J.
21
Romaniuk, Jenni
21
Sattler, Henrik
21
Japutra, Arnold
20
Khan, Imran
20
Wiedmann, Klaus-Peter
20
Dawes, John
19
Huber, Frank
19
Veloutsou, Cleopatra
19
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Ahlert, Dieter
17
Christodoulides, George
17
Dens, Nathalie
17
Hollebeek, Linda D.
17
Park, C. Whan
17
Pelsmacker, Patrick de
17
Bauer, Hans H.
16
Foroudi, Pantea
16
King, Ceridwyn
16
Paul, Justin
16
Sharp, Byron
16
Fetscherin, Marc
15
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Marketing-Centrum <Münster (Westf)>
1
Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
1
Published in...
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Journal of business research : JBR
4
Journal of retailing and consumer services
2
Meffert-Marketing-Edition
2
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Die Betriebswirtschaft : DBW
1
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Psychology & marketing
1
Springer-Gabler / Lehrbuch
1
Sustainable Marketing Management : Grundlagen und Cases
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
37
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
4
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
5
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
6
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
7
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
10
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
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