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~person:"Ekinci, Yuksel"
~subject:"Brand management"
~subject:"Schätzung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Schätzung
Brand image
16
Markenimage
16
Consumer behaviour
15
Konsumentenverhalten
15
Markenführung
15
Brand
10
Markenartikel
10
Beziehungsmarketing
8
Relationship marketing
8
Customer satisfaction
4
Kundenzufriedenheit
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand loyalty
3
Destination management
3
Destinationsmanagement
3
Einzelhandel
3
Markentreue
3
Retail trade
3
Tourism marketing
3
Tourismusmarketing
3
brand loyalty
3
Brand attachment
2
Dienstleistungsqualität
2
Großbritannien
2
Service quality
2
United Kingdom
2
brand equity
2
self-congruence
2
Actual self-congruence
1
Advertising effects
1
Airline
1
Anti-brand
1
Attachment
1
Beschwerdemanagement
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand activism
1
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Article
15
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Aufsatz in Zeitschrift
Article in journal
15
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English
15
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Ekinci, Yuksel
Loureiro, Sandra Maria Correia
24
Melewar, T. C.
24
Guzman, Francisco
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
20
Japutra, Arnold
19
Phau, Ian
19
Sarkar, Abhigyan
17
Han, Heesup
16
Foroudi, Pantea
15
Khan, Imran
15
Keller, Kevin Lane
14
Christodoulides, George
13
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Sarkar, Juhi Gahlot
13
Veloutsou, Cleopatra
13
De Chernatony, Leslie
12
Park, Jungkun
12
Sreejesh, S.
12
Fetscherin, Marc
11
Grohmann, Bianca
11
Gupta, Suraksha
11
Kunkel, Thilo
11
Paul, Justin
11
Romaniuk, Jenni
11
Roy, Sanjit
11
Šerić, Maja
11
Giraldi, Janaina de Moura Engracia
10
Hollebeek, Linda D.
10
Johnson, Lester W.
10
Kaufmann, Hans Rüdiger
10
Merrilees, Bill
10
Pelsmacker, Patrick de
10
Pitt, Leyland F.
10
Sattler, Henrik
10
Swoboda, Bernhard
10
Valette-Florence, Pierre
10
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Journal of business research : JBR
4
Journal of retailing and consumer services
2
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
15
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1
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10
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15
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
4
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
5
Brand
personality
: current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
6
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
7
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
8
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
9
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
10
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
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