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~person:"Ekinci, Yuksel"
~subject:"Controlling"
~subject:"Konsumentenverhalten"
~subject:"Luxury goods"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Brand Management"
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Controlling
Konsumentenverhalten
Luxury goods
Werbung
Brand management
16
Markenführung
16
Brand image
15
Markenimage
15
Consumer behaviour
14
Brand
10
Markenartikel
10
Beziehungsmarketing
7
Relationship marketing
7
Destination management
4
Destinationsmanagement
4
Tourism marketing
4
Tourismusmarketing
4
brand loyalty
3
Brand attachment
2
Brand loyalty
2
Customer satisfaction
2
Destination brand identification
2
Einzelhandel
2
Holiday behaviour
2
Kundenzufriedenheit
2
Markentreue
2
Retail trade
2
Urlaubsverhalten
2
brand equity
2
self-congruence
2
Actual self-congruence
1
Advertising effects
1
Anti-brand
1
Attachment
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Blue flag
1
Brand activism
1
Brand anxiety
1
Brand association strength
1
Brand associations
1
Brand bravery
1
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Undetermined
13
Free
1
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Article
14
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
14
Language
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English
14
Author
All
Ekinci, Yuksel
Loureiro, Sandra Maria Correia
30
Phau, Ian
29
Ko, Eunju
24
Han, Heesup
23
Melewar, T. C.
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Guzman, Francisco
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
16
Veloutsou, Cleopatra
16
Khan, Imran
15
Dens, Nathalie
14
Fetscherin, Marc
14
Park, Jungkun
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Ahn, Jiseon
13
Casidy, Riza
13
Christodoulides, George
13
Kunkel, Thilo
13
Paul, Justin
13
Septianto, Felix
13
Sreejesh, S.
13
Johnson, Lester W.
12
Keller, Kevin Lane
12
Rahman, Zillur
12
Vrontis, Demetris
12
Wiedmann, Klaus-Peter
12
Bagozzi, Richard P.
11
Grohmann, Bianca
11
Merrilees, Bill
11
Pitt, Leyland F.
11
Rather, Raouf Ahmad
11
Sung, Yongjun
11
Swoboda, Bernhard
11
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Published in...
All
Journal of business research : JBR
3
Journal of retailing and consumer services
2
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
14
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
4
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
5
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
6
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
7
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
8
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
9
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
10
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
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