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~person:"Eliashberg, Jehoshua"
~person:"Holbrook, Morris B."
~subject:"Consumer behaviour"
~subject:"Product quality"
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Consumer behaviour
Product quality
Film industry
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Filmwirtschaft
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4
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Product Placement
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1956-1988
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Eliashberg, Jehoshua
Holbrook, Morris B.
Hennig-Thurau, Thorsten
5
Moon, Sangkil
4
Moretti, Enrico
4
Bazerman, Max H.
3
Brown, Alexander L.
3
Camerer, Colin
3
Collins, Alan
3
Dördrechter, Nikolai
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Lovallo, Dan
3
Maclaran, Pauline
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Milkman, Katherine L.
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Rogers, Todd
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Sedgwick, John
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Song, Reo
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Takhar-Lail, Amandeep
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3
Addis, Michela
2
Balázs, Gyenge
2
Bayus, Barry L.
2
Broderick, Anne
2
Chintagunta, Pradeep K.
2
Chung, Chul
2
Clement, Michel
2
DellaVigna, Stefano
2
Delre, Sebastiano A.
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Dens, Nathalie
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Elberse, Anita
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Henning, Victor
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Houston, Mark B.
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Hu, Ye
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Kim, Junhee
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Kim, Sangkyun
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Kim, Seongseop
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
2
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
Saved in:
3
The consumer's rent vs. buy decision in the rentailer
Knox, George
;
Eliashberg, Jehoshua
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 125-135
Persistent link: https://www.econbiz.de/10003866612
Saved in:
4
Modeling goes to Hollywood : predicting individual differences in movie enjoyment
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
40
(
1994
)
9
,
pp. 1151-1173
Persistent link: https://www.econbiz.de/10001170921
Saved in:
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