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~person:"Eliashberg, Jehoshua"
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Eliashberg, Jehoshua
Kotler, Philip
88
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84
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65
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62
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60
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24
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22
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Melewar, T. C.
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Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
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Competitive strategies for two firms with asymmetric production cost structures
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
37
(
1991
)
11
,
pp. 1452-1473
Persistent link: https://www.econbiz.de/10001115788
Saved in:
2
New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 282-292
Persistent link: https://www.econbiz.de/10001054425
Saved in:
3
A practical Bayesian approach to selection of optimal market testing strategies
Chatterjee, Rabikar
;
Eliashberg, Jehoshua
;
Gatignon, …
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10001059786
Saved in:
4
Marketing-production decisions in an industrial channel of distribution
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
33
(
1987
)
8
,
pp. 981-1000
Persistent link: https://www.econbiz.de/10001045645
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