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~person:"Ellonen, Hanna-Kaisa"
~subject:"Bewertung"
~subject:"Electronic Commerce"
~subject:"Relationship marketing"
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Bewertung
Electronic Commerce
Relationship marketing
Website
6
Beziehungsmarketing
5
E-commerce
4
Finland
3
Finnland
3
Magazine publishing
3
Zeitschriftenverlag
3
Brand management
2
Business model
2
Geschäftsmodell
2
Internet
2
Internet marketing
2
Magazine
2
Markenführung
2
Online-Marketing
2
Zeitschrift
2
Consumer behaviour
1
Double Jeopardy
1
Konsumentenverhalten
1
Loyalty
1
Market share
1
Marktanteil
1
Media
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
Websites
1
brands
1
business model
1
clickstream
1
consumer behaviour
1
double jeopardy
1
internet
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magazine
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magazines
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pattern
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website
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6
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Ellonen, Hanna-Kaisa
Law, Chun Hung Roberts
8
Civelek, Mustafa Emre
6
Usman, Osly
6
Carlson, Jamie
5
Law, Rob
5
Loginova, Oksana
5
Perng, Chyuan
5
Peters, Anja
5
Singh, Nitish
5
Akram, Umair
4
Andreopoulou, Zacharoula
4
Bilgihan, Anil
4
Chiou, Wen-chih
4
Chmielarz, Witold
4
Gudigantala, Naveen
4
Kumar, Vikas
4
Lin, Chin-chao
4
Lindgren, Charlie
4
Nusair, Khaldoon
4
O'Cass, Aron
4
Okumus, Fevzi
4
Barrio-García, Salvador del
3
Brengman, Malaika
3
Bressolles, Grégory
3
Camilleri, Mark Anthony
3
Chawla, Deepak
3
Crespo-Almendros, Esmeralda
3
Di Fatta, Davide
3
Dominic, P. D. D.
3
Emrich, Oliver
3
Ertemel, Adnan
3
Ghandour, Ahmad
3
Jeong, Miyoung
3
Jones, Donald R.
3
Kalia, Prateek
3
Karimov, Farhod P.
3
Keßler, Esther
3
Khan, Mohammed Naved
3
Koutroumanidis, Theodoros
3
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International journal of internet marketing and advertising : IJIMA
2
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
JMM : the international journal on media management
1
Journal of media business studies
1
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ECONIS (ZBW)
6
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1
Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi
;
Ellonen, Hanna-Kaisa
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
Saved in:
2
the role of the website in a magazine business : revisiting old truths
Ellonen, Hanna-Kaisa
;
Wikström, Patrik
;
Johansson, Anette
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 238-249
Persistent link: https://www.econbiz.de/10011611238
Saved in:
3
Creating loyalty towards magazine websites : insights from the double jeopardy phenomenon
Tarkiainen, Anssi
;
Ellonen, Hanna-Kaisa
;
Ots, Mart
; …
- In:
International journal of e-business research : an …
10
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010402600
Saved in:
4
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
5
The effect of magazine Web site usage on print magazine loyalty
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
JMM : the international journal on media management
12
(
2010
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10008653937
Saved in:
6
Complementary role of website in business model development
Kuivalainen, Olli
;
Ellonen, Hanna-Kaisa
;
Sainio, Liisa-Maija
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 136-154)
.
2009
Persistent link: https://www.econbiz.de/10003950311
Saved in:
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