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~person:"Eriksson, Kent"
~person:"Girard, Tulay"
~person:"Lambkin, Mary"
~person:"Mäenpää, Irinja"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Markenimage"
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Consumer behaviour
Markenimage
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Finanzdienstleistung
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Relationship marketing
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Eriksson, Kent
Girard, Tulay
Lambkin, Mary
Mäenpää, Irinja
Pérez, Andrea
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Rahman, Zillur
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Abdul Rahim Abdul Rahman
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The international journal of bank marketing : IJBM
5
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ECONIS (ZBW)
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1
Stock exchange brands as an influence on investor behavior
Çal, Betül
;
Lambkin, Mary
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 391-410
Persistent link: https://www.econbiz.de/10011731395
Saved in:
2
Do consumers subjectively perceive relationships in objectively defined relational, interimistic, and transactional exchange in financial services?
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 472-494
Persistent link: https://www.econbiz.de/10011731471
Saved in:
3
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
4
Drivers of cross-sectoral cross-buying behaviour amon business customers
Mäenpää, Irinja
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
3
,
pp. 193-217
Persistent link: https://www.econbiz.de/10009553729
Saved in:
5
Value through combined offerings of bank and insurance
Mäenpää, Irinja
;
Voutilainen, Raimo
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
7
,
pp. 535-554
Persistent link: https://www.econbiz.de/10009388876
Saved in:
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