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~person:"Eriksson, Kent"
~person:"Mäenpää, Irinja"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Konsumentenverhalten
Consumer behaviour
3
Financial services
3
Finanzdienstleistung
3
Bank
2
Finland
2
Finnland
2
Relationship marketing
2
Banking
1
Banking industry
1
Bundling strategy
1
Corporate banking
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Exchange
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Financial service
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Firmenkundengeschäft
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Household
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Insurance coverage
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Interimistic
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KMU
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Leistungsbündel
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Marketing
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Marketing theory
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Privater Haushalt
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Relation
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SME
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Savings
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Aufsatz in Zeitschrift
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Eriksson, Kent
Mäenpää, Irinja
Pérez, Andrea
4
Brun, Isabelle
3
Hoffmann, Arvid O. I.
3
Rajaobelina, Lova
3
Rodríguez del Bosque, Ignacio A.
3
Abdul Rahim Abdul Rahman
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Amin, Muslim
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Arvidsson, Niklas
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Bang, Nguyen
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Bapat, Dhananjay
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Butt, Muhammad Mohsin
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Carlander, Anders
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Choudhury, Koushiki
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Dimitriadis, Sergios
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Drennan, Judy
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Farah, Maya F.
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Gamble, Amelie
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Gan, Christopher
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Guillén, Marta Estrada
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Gärling, Tommy
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Hauff, Jeanette Carlsson
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Heinonen, Kristina
2
Hermansson, Cecilia
2
Holmen, Martin
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Huhmann, Bruce A.
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Hurley, Robert F.
2
Kaabachi, Souheila
2
Karjaluoto, Heikki
2
Koenig-Lewis, Nicole
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Laukkanen, Tommi
2
Makanyeza, Charles
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Rahman, Zillur
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Roig, Juan Carlos Fandos
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Sayani, Hameedah
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Souiden, Nizar
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Abdul-Razak, Dzuljastri
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Abou-Aish, Ehab
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The international journal of bank marketing : IJBM
4
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ECONIS (ZBW)
4
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Do consumers subjectively perceive relationships in objectively defined relational, interimistic, and transactional exchange in financial services?
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 472-494
Persistent link: https://www.econbiz.de/10011731471
Saved in:
2
Searching for new saving behavior theories : how relationships between banks' customers and advisors affect household saving
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
4
,
pp. 279-299
Persistent link: https://www.econbiz.de/10010387142
Saved in:
3
Drivers of cross-sectoral cross-buying behaviour amon business customers
Mäenpää, Irinja
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
3
,
pp. 193-217
Persistent link: https://www.econbiz.de/10009553729
Saved in:
4
Value through combined offerings of bank and insurance
Mäenpää, Irinja
;
Voutilainen, Raimo
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
7
,
pp. 535-554
Persistent link: https://www.econbiz.de/10009388876
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