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~person:"Esch, Franz-Rudolf"
~person:"Geuens, Maggie"
~person:"King, Stephen"
~person:"Mueller, Barbara"
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Advertising effects
77
Werbewirkung
77
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23
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Esch, Franz-Rudolf
Geuens, Maggie
King, Stephen
Mueller, Barbara
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
30
Diehl, Sandra
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Reijmersdal, Eva A. van
21
Pauwels, Koen
20
Yoon, Hye Jin
20
Bellman, Steven
19
Huber, Frank
19
Rosengren, Sara
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Stafford, Marla Royne
19
Chang, Chingching
18
Dahlén, Micael
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Hudders, Liselot
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Yoon, Sukki
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Matthes, Jörg
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Romaniuk, Jenni
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Roy, Subhadip
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Smit, Edith G.
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Srinivasan, Shuba
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Torres, Ivonne M.
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Tucker, Catherine
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Chan, Kara
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Gröppel-Klein, Andrea
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Muehling, Darrel D.
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Phau, Ian
15
Varan, Duane
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14
Poels, Karolien
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Rozendaal, Esther
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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A master class in brand planning : the timeless works of Stephen King
8
International journal of advertising : the quarterly review of marketing communications
8
Marketing : ZFP ; journal of research and management
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
International advertising and communication : current insights and empirical findings
4
Cutting edge international research
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Bridging the gap between advertising academia and practice
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
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1
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
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Journal of global marketing
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Journal of international marketing
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Measurement and research methods in international marketing
1
New developments and approaches in consumer behavior research
1
New directions in international advertising research
1
Psychology & marketing
1
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SpringerLink / Bücher
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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ECONIS (ZBW)
77
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1
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
2
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
3
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
4
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
5
Look at that body! : how anthropomorphic package shapes systematically appeal to consumers
De Bondt, Caroline
;
Van Kerckhove, Anneleen
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 698-717
Persistent link: https://www.econbiz.de/10012492565
Saved in:
6
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
7
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
8
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
Saved in:
9
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
10
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
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