//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Esch, Franz-Rudolf"
~person:"Kaiser, Harry M."
~person:"Reijmersdal, Eva A. van"
~person:"Wilbur, Kenneth C."
~subject:"advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
advertising
Advertising effects
106
Werbewirkung
106
Werbung
46
Advertising
45
Consumer behaviour
36
Konsumentenverhalten
36
Internet marketing
28
Online-Marketing
28
Brand management
17
Markenführung
17
Theorie
17
Theory
17
Fernsehwerbung
16
Television advertising
16
Deutschland
15
Germany
15
Marketing management
13
Marketingmanagement
13
Brand
12
Markenartikel
12
USA
12
United States
12
Brand image
10
Markenimage
10
Product Placement
10
Product placement
10
Psychology of advertising
8
Werbepsychologie
8
Children
7
Fernsehen
7
Kinder
7
Target group
7
Television
7
Zielgruppe
7
Demand
6
Experiment
6
Integriertes Management
6
Kommunikation
6
Milch
6
more ...
less ...
Online availability
All
Free
2
Undetermined
2
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Esch, Franz-Rudolf
Kaiser, Harry M.
Reijmersdal, Eva A. van
Wilbur, Kenneth C.
Rozendaal, Esther
4
Boerman, Sophie C.
3
Chintagunta, Pradeep K.
3
D'Annunzio, Anna
3
Dens, Nathalie
3
Eisend, Martin
3
Jindal, Niket
3
Pelsmacker, Patrick de
3
Russo, Antonio
3
Septianto, Felix
3
Simonov, Andrey
3
Abdullahi, Shafiu Ibrahim
2
Buijzen, Moniek
2
Chang, Chun-Tuan
2
Chung, Doug J.
2
Crawford, Heather J.
2
Dalakas, Vassilis
2
Deborah, Aka
2
Duduciuc, Alina
2
Flath, David
2
Fogel, Joshua
2
Försch, Steffen
2
Gierl, Heribert
2
Gopinath, Shyam
2
Grayson, Kent
2
Gregory, Gary D.
2
Grewal, Dhruv
2
Grigaliūnaitė, Viktorija
2
Harding, Graham
2
Harmon-Kizer, Tracy R.
2
Hartmann, Wesley R.
2
Hornikx, Jos
2
Isaac, Mathew S.
2
Joseph, Kehinde
2
Kim, Jooyoung
2
Kim, Kacy K.
2
Knoll, Johannes
2
Krishnamurthi, Lakshman
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing communications
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
2
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
3
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
4
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
5
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
6
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
7
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
8
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->