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~person:"Esch, Franz-Rudolf"
~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Brand"
~subject:"Firmenimage"
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Search: subject_exact:"Markenpolitik"
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Brand
Firmenimage
Brand management
155
Markenführung
155
Markenpolitik
50
Brand image
31
Markenimage
31
Markenartikel
28
Deutschland
26
Germany
26
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22
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22
Brand architecture
19
Markenarchitektur
19
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18
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18
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18
Strategisches Management
14
Beziehungsmarketing
13
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13
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11
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English
23
German
22
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Esch, Franz-Rudolf
Merrilees, Bill
Sharifah Faridah Syed Alwi
Melewar, T. C.
34
Balmer, John M. T.
25
Baumgarth, Carsten
25
De Chernatony, Leslie
22
Keller, Kevin Lane
22
Burmann, Christoph
20
Phau, Ian
20
Bang, Nguyen
19
Foroudi, Pantea
19
Fournier, Susan
19
Sarkar, Abhigyan
18
Fetscherin, Marc
16
Dawes, John
15
Schmidt, Holger J.
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Tomczak, Torsten
14
Diamantopoulos, Adamantios
13
Gupta, Suraksha
13
Guzman, Francisco
13
Ind, Nicholas
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Steenkamp, Jan-Benedict E. M.
13
Abratt, Russell
12
Romaniuk, Jenni
12
Sattler, Henrik
12
Sharp, Byron
12
Christodoulides, George
11
Iglesias, Oriol
11
Ko, Eunju
11
Rahman, Zillur
11
Trinh, Giang
11
Uggla, Henrik
11
Veloutsou, Cleopatra
11
Bruhn, Manfred
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
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Best practice der Markenführung
5
The journal of brand management : an international journal
5
SpringerLink / Bücher
4
International studies of management and organization
3
The journal of product & brand management
3
Journal of business research : JBR
2
Marketing intelligence & planning
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Gabler-Lehrbuch
1
Handbuch Multi-Channel-Marketing
1
International journal of management reviews : IJMR
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Manual of international marketing
1
Markenartikel : das Magazin für Markenführung
1
Marketing : ZFP ; journal of research and management
1
Qualitative market research : an international journal
1
Springer eBook Collection / Business and Economics
1
The international journal of bank marketing : IJBM
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
45
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45
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1
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
4
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
5
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
6
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
7
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
8
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
9
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
10
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
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