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~person:"Esch, Franz-Rudolf"
~person:"Vrontis, Demetris"
~subject:"Germany"
~subject:"Knowledge management"
~subject:"Markenführung"
~subject:"Marketing management"
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Germany
Knowledge management
Markenführung
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Brand management
127
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63
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49
Strategisches Management
42
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39
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39
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39
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36
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35
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34
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34
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34
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31
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31
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31
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27
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27
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27
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132
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78
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Esch, Franz-Rudolf
Vrontis, Demetris
Bruhn, Manfred
171
Meffert, Heribert
166
Burmann, Christoph
158
Homburg, Christian
133
Weber, Jürgen
116
Becker, Wolfgang
104
Bauer, Hans H.
101
Huber, Frank
95
Kotler, Philip
95
Ahlert, Dieter
90
Wiedmann, Klaus-Peter
89
Baumgarth, Carsten
82
Czarnitzki, Dirk
82
Melewar, T. C.
79
Keller, Kevin Lane
76
Kirchgeorg, Manfred
74
Wrohlich, Katharina
73
Pepels, Werner
72
Schewe, Gerhard
69
Rammer, Christian
68
Akhavan, Peyman
66
Swoboda, Bernhard
65
Backhaus, Klaus
63
Horváth, Péter
62
Jennex, Murray E.
62
Müller, Stefan
62
Tomczak, Torsten
62
Balmer, John M. T.
60
Spiller, Achim
58
Peters, Bettina
57
Zentes, Joachim
57
Kirsch, Anja
55
Wildemann, Horst
54
Albach, Horst
53
Herrmann, Andreas
53
Albers, Sönke
50
Fritsch, Michael
50
Wagner, Joachim
50
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12
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10
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8
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
International marketing review
5
Journal for global business advancement : JGBA
5
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5
Journal for international business and entrepreneurship development
4
Journal of transnational management : the official journal of the International Management Development Association
4
Strategie und Technik des Automobilmarketing
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World review of entrepreneurship, management and sustainable development
4
Springer eBook Collection / Springer Reference DE
3
The journal of product & brand management
3
Cross cultural management : an international journal
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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2
Global business & economics review
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Innovative Markenführung und -implementierung
2
International journal of managerial and financial accounting : IJMFA
2
International journal of organizational analysis
2
Journal of customer behaviour
2
Journal of promotion management : JPM
2
Qualitative market research : an international journal
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
Technological forecasting & social change : an international journal
2
The annals of business research
2
The journal of brand management : an international journal
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
Aufbruch : Ingredient Branding schafft Werte
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
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ECONIS (ZBW)
209
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1
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209
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1
Strategic agility, openness and performance : a mixed method comparative analysis of firms operating in developed and emerging markets
Vrontis, Demetris
;
Belás, Jaroslav
;
Thrassou, Alkis
; …
- In:
Review of managerial science : RMS
17
(
2023
)
4
,
pp. 1365-1398
Persistent link: https://www.econbiz.de/10014266761
Saved in:
2
Enhancing firm performance through innovation : the roles of intellectual capital, government support, knowledge sharing and knowledge
management
success
Truong Binh Thi Thanh
;
Nguyen Van Phuong
;
Vrontis, Demetris
- In:
Journal of intellectual capital
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014506844
Saved in:
3
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
International relationship
management
during social distancing : the role of AI-integrated social CRM by MNEs during the Covid-19 pandemic
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Thrassou, Alkis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1263-1294
Persistent link: https://www.econbiz.de/10014470119
Saved in:
6
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
7
Global talent
management
by multinational enterprises post-COVID-19 : the role of enterprise social networking and senior leadership
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Thunderbird international business review
65
(
2023
)
1
,
pp. 77-88
Persistent link: https://www.econbiz.de/10013472759
Saved in:
8
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
9
The role of external embeddedness and knowledge
management
as antecedents of ambidexterity and performances in Italian SMEs
Dezi, Luca
;
Ferraris, Alberto
;
Papa, Armando
;
Vrontis, …
- In:
IEEE transactions on engineering management : EM
68
(
2021
)
2
,
pp. 360-369
Persistent link: https://www.econbiz.de/10012542627
Saved in:
10
Can traditional organizations be digitally transformed by themselves? : the moderating role of absorptive capacity and strategic interdependence
Siachou, Evangelia
;
Vrontis, Demetris
;
Trichina, Eleni
- In:
Journal of business research : JBR
124
(
2021
),
pp. 408-421
Persistent link: https://www.econbiz.de/10012493882
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