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~person:"Eser, Zeliha"
~person:"Rajaobelina, Lova"
~subject:"Bank"
~subject:"Beziehungsmarketing"
~type:"article"
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Eser, Zeliha
Rajaobelina, Lova
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The international journal of bank marketing : IJBM
4
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ECONIS (ZBW)
4
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Mobile banking service quality and customer relationships
Arcand, Manon
;
Tep, Sandrine Prom
;
Brun, Isabelle
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
7
,
pp. 1066-1087
Persistent link: https://www.econbiz.de/10011814538
Saved in:
2
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
3
Online relationship quality : scale development and initial testing
Brun, Isabelle
;
Rajaobelina, Lova
;
Line, Ricard
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10010252740
Saved in:
4
Consumer-based brand equity in banking industry : a comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009581844
Saved in:
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