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~person:"Esteban-Millat, Irene"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Beziehungsmarketing
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Consumer behaviour
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Esteban-Millat, Irene
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Handbook of strategic e-business management
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ECONIS (ZBW)
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Flow and consumer behavior in an online supermarket
Morales-Solana, Doris
;
Esteban-Millat, Irene
;
Alegret …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 65-73)
.
2018
Persistent link: https://www.econbiz.de/10013277398
Saved in:
2
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
3
The concept of flow in online consumer behavior
Esteban-Millat, Irene
;
Martínez-López, Francisco J.
; …
- In:
Handbook of strategic e-business management
,
(pp. 371-402)
.
2014
Persistent link: https://www.econbiz.de/10010234041
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