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~person:"Ewing, Michael"
~person:"Kumar, V."
~person:"O'Cass, Aron"
~subject:"Bayes-Statistik"
~subject:"Dienstleistungssektor"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
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Bayes-Statistik
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Markenführung
Virales Marketing
B-to-B-Marketing
22
Business-to-business marketing
22
Lieferantenmanagement
11
Supplier relationship management
11
Beziehungsmarketing
8
Relationship marketing
8
Brand management
7
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6
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1
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B2B branding
1
B2B customer churn
1
B2B disruptions
1
B2B marketing
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1
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12
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Ewing, Michael
Kumar, V.
O'Cass, Aron
Baumgarth, Carsten
6
Christodoulides, George
6
Binckebanck, Lars
4
Kowalkowski, Christian
4
Sarkar, Soumya
4
Brown, Brian P.
3
Casidy, Riza
3
Keller, Kevin Lane
3
Nyadzayo, Munyaradzi W.
3
Salminen, Risto T.
3
Singh, Jaywant
3
Ahlert, Martin
2
Anaza, Nwamaka A.
2
Anees-ur-Rehman, Muhammad
2
Belz, Christian
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Brock, Christian
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Geigenmüller, Anja
2
Henseler, Jörg
2
Homburg, Christian
2
Honal, Andrea
2
Ind, Nicholas
2
Ishii, Ryuta
2
Itani, Omar S.
2
Iyer, Pramod
2
Jalkala, Anne
2
Jensen, Stefanie
2
Jiang, Yanxin
2
Karjaluoto, Heikki
2
Keränen, Joona
2
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of strategic marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
12
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1
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
2
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
3
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
4
Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron
;
Wetzels, Martin
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
Saved in:
5
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
6
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
7
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
8
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
9
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
10
Exploring innovation driven value creation in B2B service firms : the roles of the manager, employees, and customers in value creation
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1074-1084
Persistent link: https://www.econbiz.de/10009756192
Saved in:
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