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~person:"Füller, Johann"
~person:"Mazursky, David"
~subject:"Kundenintegration"
~subject:"New product development"
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Kundenintegration
New product development
Kreativität
18
Creativity
17
Innovation
9
Social Web
6
Social web
6
Innovation management
4
Innovationsmanagement
4
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4
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3
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ideation
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6
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Füller, Johann
Mazursky, David
Leifer, Larry
7
Meinel, Christoph
6
Plattner, Hasso
5
Dahl, Darren W.
4
Khan, B. Zorina
4
Chattopadhyay, Amitava
3
Goldenberg, Jacob
3
Gorn, Gerald J.
3
Hewing, Martin
3
Hossain, Mokter
3
Moreau, C. Page
3
Shiu, Eric
3
Sosa, Manuel
3
Vissers, Geert
3
Acar, Oguz Ali
2
Akgün, Ali E.
2
Althuizen, Niek
2
Balague, Christine
2
Banks, John
2
Bayus, Barry L.
2
Berthon, Pierre R.
2
Bicen, Pelin
2
Brabandere, Luc de
2
Bretschneider, Ulrich
2
Burgess, Jean
2
Burroughs, James E.
2
Busacca, Bruno
2
Castillo-Vergara, Mauricio
2
Cheng, Colin C. J.
2
Cillo, Paola
2
Cobcroft, Rachel
2
Dankbaar, Ben
2
Dean, Tereza
2
Deng, Cheng
2
Elmoukhliss, Mehdi
2
Gernreich, Chris
2
Giarratana, Marco S.
2
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Creativity and innovation management
1
Der Markt : international journal of marketing
1
Marketing letters : a journal of research in marketing
1
Strategic market creation : a new perspective on marketing and innovation management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
6
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1
How do financial constraints affect creativity?
Scopelliti, Irene
;
Cillo, Paola
;
Busacca, Bruno
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
5
,
pp. 880-893
Persistent link: https://www.econbiz.de/10010416918
Saved in:
2
Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann
;
Matzler, Kurt
;
Hutter, Katja
;
Hautz, Julia
- In:
Creativity and innovation management
21
(
2012
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
Saved in:
3
Toward a contingency view of new product creativity : assessing the interactive effects of consumers
Rubera, Gaia
;
Ordanini, Andrea
;
Mazursky, David
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10003976733
Saved in:
4
Innovation creation in online consumer groups
Jawecki, Gregor
;
Füller, Johann
;
Matzler, Kurt
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003929451
Saved in:
5
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
Saved in:
6
Creativity in product innovation
Goldenberg, Jacob
;
Mazursky, David
-
2002
Persistent link: https://www.econbiz.de/10014380064
Saved in:
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