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~person:"Füller, Johann"
~person:"Voegele, Arno"
~subject:"Brand"
~subject:"Social web"
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19
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7
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Füller, Johann
Voegele, Arno
Gázquez-Abad, Juan Carlos
11
Martínez-López, Francisco J.
10
Brem, Alexander
9
Bilgram, Volker
6
Herstatt, Cornelius
4
Janzik, Lars
4
Matzler, Kurt
4
Nambisan, Satish
4
Piller, Frank T.
4
Spann, Martin
4
Van Den Bulte, Christophe
4
Antorini, Yun Mi
3
Bertschek, Irene
3
Bretschneider, Ulrich
3
Cheng, Colin C. J.
3
Goldenberg, Jacob
3
Hossain, Mokter
3
Hultink, Erik J.
3
Iyengar, Radha
3
Kesler, Reinhold
3
Majchrzak, Ann
3
Ogawa, Susumu
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Seidel, Victor P.
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Abril Barrie, Carmen
2
Ailawadi, Kusum L.
2
Bae, Zong-Tae
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Bartl, Michael
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Bashir, Naheed
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Bunno, Teruyuki
2
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2
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2
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2
Dahl, Darren W.
2
Dong, John Qi
2
Geise, Fabian A.
2
Gutstein, Adele
2
Han, Chunjia
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Journal of management information systems : JMIS
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
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Revolutionizing innovation : users, communities, and open innovation
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ECONIS (ZBW)
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1
The impact of social media campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
2
The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10014547643
Saved in:
3
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
4
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
5
Predicting new product success with prediction markets in online communities
Matzler, Kurt
;
Grabher, Christopher
;
Huber, Jürgen
; …
- In:
R & D management
43
(
2013
)
5
,
pp. 420-432
Persistent link: https://www.econbiz.de/10010213437
Saved in:
6
Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann
;
Faullant, Rita
;
Matzler, Kurt
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
Saved in:
7
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Saved in:
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