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~person:"Füller, Johann"
~person:"Voegele, Arno"
~subject:"Brand value"
~subject:"Brand"
~subject:"Innovationsdiffusion"
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Brand value
Brand
Innovationsdiffusion
New product development
19
Produktentwicklung
19
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8
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8
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7
Innovationsmanagement
7
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Füller, Johann
Voegele, Arno
Tellis, Gerard J.
9
Van Den Bulte, Christophe
8
Goldenberg, Jacob
6
De Jong, Jeroen P. J.
5
Herstatt, Cornelius
5
Iyengar, Radha
5
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5
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3
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3
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3
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3
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3
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3
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2
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Journal of business strategy
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Revolutionizing innovation : users, communities, and open innovation
1
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All
ECONIS (ZBW)
3
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The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10014547643
Saved in:
2
Unlocking laggard markets : innovation without high tech
Matzler, Kurt
;
Mooradian, Todd A.
;
Füller, Johann
; …
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 19-25
Persistent link: https://www.econbiz.de/10010385668
Saved in:
3
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
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