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~person:"Faßnacht, Martin"
~person:"Murugan, Rajeswari"
~person:"Ozuem, Wilson"
~subject:"Konsumentenverhalten"
~subject:"Markentreue"
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Konsumentenverhalten
Markentreue
Customer retention
9
Kundenbindung
9
Beziehungsmarketing
8
Relationship marketing
8
Social Web
6
Social web
6
Consumer behaviour
4
Internet marketing
4
Online-Marketing
4
Brand loyalty
3
Brand management
2
Customer satisfaction
2
Dienstleistungsqualität
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Service quality
2
Telecommunications industry
2
Telekommunikationssektor
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customer loyalty
2
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Brand image
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Confidence
1
Consumer engagement
1
Consumer-brand identification
1
Customer integration
1
Customer value
1
Digitale Dienste
1
Employee retention
1
Facebook
1
Internet
1
Kundenintegration
1
Kundenwert
1
Markenimage
1
Marketing management
1
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1
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Faßnacht, Martin
Murugan, Rajeswari
Ozuem, Wilson
Prentice, Catherine
4
Rodríguez del Bosque, Ignacio A.
4
Pérez, Andrea
3
Wong, IpKin Anthony
3
Aksoy, Lerzan
2
Bauer, Hans H.
2
Bowen, Gordon
2
Brunsø, Karen
2
Buoye, Alexander
2
Chang, Chun-Ming
2
Chen McCain, Shiang-Lih
2
Confente, Ilenia
2
Ehrenberg, Andrew S. C.
2
Glöckner, Andreas
2
Han, Heesup
2
Islam, Tahir
2
Keiningham, Timothy
2
Korkmaz, Evsen
2
Makanyeza, Charles
2
Meier, Beat
2
Melnyk, Valentyna
2
Mensah, Samuel N-A
2
Molinillo, Sebastian
2
Moongela, Hilma
2
Morell, Alexander
2
Murphy, Jamie
2
Nazeri, Ali
2
Pedeliento, Giuseppe
2
Popp, Bastian
2
Pätzmann, Jens
2
Rajendran, G.
2
Ramaseshan, B.
2
Sauer, Nicola E.
2
Sharma, Piyush
2
Simon, Carina
2
Srivastava, Medha
2
Stan, Valentina
2
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Computer-mediated marketing strategies : social media and online brand communities
1
International journal of business innovation and research
1
International journal of process management and benchmarking : IJPMB
1
Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
The journal of product & brand management
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
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ECONIS (ZBW)
6
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1
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6
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6
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1
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
2
Computer-mediated marketing strategies : social media and online brand communities
Bowen, Gordon
(
ed.
);
Ozuem, Wilson
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010478050
Saved in:
3
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
Saved in:
4
A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of process management and …
3
(
2013
)
4
,
pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
Saved in:
5
Customer loyalty intentions in broadband internet services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of business innovation and research
7
(
2013
)
4
,
pp. 487-503
Persistent link: https://www.econbiz.de/10010212325
Saved in:
6
Loyalty determinants : literature review and development of an integrative model of customer loyalty
Faßnacht, Martin
;
Daus, Philip W.
-
2004
Persistent link: https://www.econbiz.de/10002485261
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