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~person:"Fahrner, Marcel"
~person:"O'Reilly, Norm"
~subject:"Canada"
~subject:"Sports marketing"
~subject:"destination image"
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Fahrner, Marcel
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International journal of sport management and marketing : IJSMM
4
Journal of sport management : the official journal of the North American Society of Sport Management
2
European Sport management quarterly : ESMQ
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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1
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
2
It's all about my team : mega-sport events and consumer attitudes in a time series approach
Armenakyan, Anahit
;
O'Reilly, Norm
;
Heslop, Louise A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 597-614
Persistent link: https://www.econbiz.de/10011645885
Saved in:
3
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
4
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
5
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
Saved in:
6
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
7
Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 111-140
Persistent link: https://www.econbiz.de/10009707197
Saved in:
8
Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm
;
Nadeau, John
;
Kaplan, Alan
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
Saved in:
9
Hospitality Marketing im Sport
Digel, Helmut
;
Fahrner, Marcel
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 323 - 347)
.
2011
Persistent link: https://www.econbiz.de/10014565520
Saved in:
10
Corporate support : a corporate social responsibility alternative to traditional event sponsorship
Séguin, Benoit
;
Parent, Milena M.
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
7
(
2010
)
3/4
,
pp. 202-222
Persistent link: https://www.econbiz.de/10003972951
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