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~person:"Fang, Xiao"
~person:"Furner, Christopher P."
~person:"Jha, Subhash"
~person:"Ye, Qiang"
~subject:"Viral marketing"
~type:"article"
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Viral marketing
Personalisierung
9
Personalization
9
Virales Marketing
8
Online retailing
5
Online-Handel
5
Consumer behaviour
4
Data Mining
4
Data mining
4
Konsumentenverhalten
4
Social Web
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Social web
4
E-commerce
3
Electronic Commerce
3
Internet marketing
3
Online-Marketing
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Artificial intelligence
2
Customer satisfaction
2
Hotel industry
2
Hotellerie
2
Kundenzufriedenheit
2
Künstliche Intelligenz
2
Online reviews
2
machine learning
2
AirBnB
1
Apologetic responses
1
Beschwerdemanagement
1
China
1
Complaint management
1
Confidence
1
Consumer Behavior
1
Consumer advice
1
Dienstleistungsqualität
1
Digital platform
1
Digitale Plattform
1
E-Commerce
1
Einzelhandel
1
Electronic Word of Mouth
1
Gastronomie
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Graph theory
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Fang, Xiao
Furner, Christopher P.
Jha, Subhash
Ye, Qiang
Kim, Jong Min
4
Moro, Sérgio
4
Law, Chun Hung Roberts
3
Law, Rob
3
Lok, Peter
3
Sparks, Beverley
3
Aggarwal, Rohit
2
Benbasat, Izak
2
Bilgihan, Anil
2
Borghi, Matteo
2
Cenfetelli, Ronald T.
2
Chatterjee, Swagato
2
Dens, Nathalie
2
Elwalda, Abdulaziz
2
Gross, Rainer
2
Grottke, Michael
2
Gu, Bin
2
Guerreiro, João Pedro Silva Martins
2
Iacobucci, Dawn
2
Jia, Susan
2
Kim, Moon-Yong
2
Knoll, Julian
2
Kwok, Linchi
2
Li, Hengyun
2
Li, Xiaolin
2
Mai, Feng
2
Mariani, Marcello M.
2
Midha, Vishal
2
Moon, Sangkil
2
Okumus, Fevzi
2
Pelsmacker, Patrick de
2
Pitt, Leyland F.
2
Rhodes, Jo
2
Rita, Paulo
2
Stepchenkova, Svetlana
2
Su, Qiuli
2
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International journal of hospitality management
3
Information systems research : ISR
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of internet commerce
1
Journal of retailing
1
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ECONIS (ZBW)
8
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1
Diversity preference-aware link recommendation for online social networks
Yin, Kexin
;
Fang, Xiao
;
Chen, Bintong
;
Sheng, Olivia R. Liu
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1398-1414
Persistent link: https://www.econbiz.de/10014487303
Saved in:
2
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
3
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
4
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
5
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
6
The influence of reviewer and consumer congruence in online word-of-mouth transactions
Furner, Christopher P.
;
Yoon, Tom E.
;
Zinko, Robert
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012605342
Saved in:
7
The impact of e-word-of-mouth on the online popularity of restaurants : a comparison of consumer reviews and editor reviews
Zhang, Ziqiong
;
Ye, Qiang
;
Law, Rob
;
Yijun, Li
- In:
International journal of hospitality management
29
(
2010
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10008758172
Saved in:
8
The impact of online user reviews on hotel room sales
Ye, Qiang
;
Law, Rob
;
Gu, Bin
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 180-182
Persistent link: https://www.econbiz.de/10003799073
Saved in:
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