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~person:"Faroque, Anisur Rahman"
~person:"Iglesias, Oriol"
~subject:"Beziehungsmarketing"
~subject:"Corporate social responsibility"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Corporate social responsibility
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brand loyalty
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Markenführung
6
Brand equity
5
Brand image
5
Markenimage
5
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Common method variance
2
Customer perceived ethicality
2
Generalizability theory
2
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2
Banking industry
1
Beschwerdemanagement
1
Brand architecture
1
Business ethics
1
Complaint management
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1
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1
Corporate services brand
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Customer affective commitment
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Customer complaints
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Customer integration
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Customer satisfaction
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1
Emotion
1
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Industrial research
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Industrieforschung
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Kundenzufriedenheit
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Aufsatz in Zeitschrift
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Faroque, Anisur Rahman
Iglesias, Oriol
Gil Saura, Irene
5
Guzman, Francisco
5
Rahman, Mahabubur
4
Anabila, Peter
3
Berenguer Contrí, Gloria
3
Chahal, Hardeep
3
Kaufmann, Hans Rüdiger
3
Liu, Chih-Hsing
3
Markovic, Stefan
3
Šerić, Maja
3
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Beig, Faseeh Amin
2
Botha, Elsamari
2
Bourgault, Normand
2
Calvo Porral, Cristina
2
Dutta, Kamani
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Ekinci, Yuksel
2
Heitmann, Mark
2
Hsiao, Chih-Yi
2
Japutra, Arnold
2
Jiang, Yanxin
2
Khan, Bilal Mustafa
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Kim, Jewoo
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Lee, Jungwon
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Lévy Mangin, Jean-Pierre
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Manohar, Sridhar
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Molinillo, Sebastian
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Nika, Fayaz Ahmad
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Nuseir, Mohammed T.
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Park, Cheol
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Rodríguez-Serrano, M. Ángeles
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Saha, Raiswa
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Shabbir, Rizwan
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Sharma, Rajesh
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Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of macromarketing
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ECONIS (ZBW)
5
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1
The role of corporate workplace inclusivity policies, brand equity, and innovation intensity in firm profitability : a moderated mediational approach
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of macromarketing
43
(
2023
)
4
,
pp. 460-475
Persistent link: https://www.econbiz.de/10014433505
Saved in:
2
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
3
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
4
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
5
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
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