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~person:"Fatma, Mobin"
~person:"Hussain, Rahim"
~person:"Ismail, Ahmed Rageh"
~person:"So, Kevin Kam Fung"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject:"Brand loyalty"
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| 6 applied filters
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Konsumentenverhalten
Brand loyalty
13
Consumer behaviour
11
Beziehungsmarketing
10
Brand management
10
Markenführung
10
Markentreue
10
Relationship marketing
10
Brand image
9
Markenimage
9
Customer satisfaction
8
Kundenzufriedenheit
8
Brand
5
Markenartikel
5
Dienstleistungsqualität
4
Service quality
4
brand loyalty
4
Airline
3
Fluggesellschaft
3
Hotel industry
3
Hotellerie
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
CSR
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer integration
2
Customer value
2
Einzelhandel
2
Kundenintegration
2
Kundenwert
2
Retail trade
2
Tourism
2
Tourismus
2
Vertrauen
2
customer engagement
2
Affective/calculative commitment
1
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Online availability
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Undetermined
8
Type of publication
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Article
11
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Fatma, Mobin
Hussain, Rahim
Ismail, Ahmed Rageh
So, Kevin Kam Fung
Han, Heesup
12
Dawes, John
11
Khan, Imran
6
Hwang, Jinsoo
5
Japutra, Arnold
5
Kim, Jinkyung Jenny
5
Leckie, Civilai
5
Rahman, Zillur
5
Ahn, Jiseon
4
Augusto, Mário Gomes
4
Bang, Nguyen
4
Ekinci, Yuksel
4
Gil Saura, Irene
4
Huang, Chao-Chin
4
Kaufmann, Hans Rüdiger
4
King, Ceridwyn
4
Loureiro, Sandra Maria Correia
4
Melewar, T. C.
4
Molinillo, Sebastian
4
Park, Jungkun
4
Ramkissoon, Haywantee
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Trinh, Giang
4
Šerić, Maja
4
Back, Ki-Joon
3
Bruwer, Johan
3
Dewnarain, Senika
3
Fang, Shih Chieh
3
Fetscherin, Marc
3
Foroudi, Pantea
3
Hollebeek, Linda D.
3
Hyun, Sunghyup Sean
3
Islam, Jamid Ul
3
Kang, Juhee
3
Kataria, Sonia
3
Khandai, Sujata
3
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Published in...
All
Asia Pacific journal of marketing and logistics
1
International journal of business excellence
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
The marketing review
1
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Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
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date (newest first)
date (oldest first)
1
Connecting the dots between CSR and
brand
loyalty
: the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
2
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
3
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
4
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
5
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
6
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
7
The influence of perceived social media marketing activities on
brand
loyalty
: the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
8
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
9
How does corporate association influence consumer
brand
loyalty
? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
10
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
1
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