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~person:"Fatma, Mobin"
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Fatma, Mobin
Burmann, Christoph
71
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
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Huber, Frank
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Bang, Nguyen
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Sattler, Henrik
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De Chernatony, Leslie
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Gierl, Heribert
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Han, Heesup
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Foroudi, Pantea
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Japutra, Arnold
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Fetscherin, Marc
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Sarkar, Abhigyan
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Christodoulides, George
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King, Ceridwyn
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Wiedmann, Klaus-Peter
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Ekinci, Yuksel
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Gupta, Suraksha
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Khan, Imran
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MacInnis, Deborah J.
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Rahman, Zillur
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Veloutsou, Cleopatra
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Völckner, Franziska
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Gil Saura, Irene
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Park, C. Whan
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Paul, Justin
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Pelsmacker, Patrick de
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The international journal of bank marketing : IJBM
2
International journal of business excellence
1
Journal of destination marketing & management
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The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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1
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
2
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
3
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
4
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
5
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
6
Building company reputation and brand equity through CSR : the mediating role of trust
Fatma, Mobin
;
Rahman, Zillur
;
Khan, Imran
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
6
,
pp. 840-856
Persistent link: https://www.econbiz.de/10011456329
Saved in:
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