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~person:"Fennis, Bob Michaël"
~person:"Thaichon, Park"
~subject:"Relationship marketing"
~subject:"Werbepsychologie"
~type_genre:"Aufsatz in Zeitschrift"
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Relationship marketing
Werbepsychologie
Consumer behaviour
13
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11
Werbung
11
Advertising effects
10
Werbewirkung
10
Internet marketing
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Online-Marketing
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Beziehungsmarketing
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Psychology of advertising
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Betriebliche Wertschöpfung
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Aufsatz in Zeitschrift
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English
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Fennis, Bob Michaël
Thaichon, Park
Harrigan, Paul
11
Gierl, Heribert
8
Rahman, Zillur
7
Hollebeek, Linda D.
6
Karjaluoto, Heikki
6
Kumar, V.
6
Loureiro, Sandra Maria Correia
6
Rita, Paulo
6
Ahuja, Vandana
5
Bilgihan, Anil
5
Eisend, Martin
5
Grewal, Dhruv
5
Johnson, Lester W.
5
Ko, Eunju
5
Kumar, Vikas
5
Palmatier, Robert W.
5
Plangger, Kirk
5
Rather, Raouf Ahmad
5
Schumann, Jan Hendrik
5
Septianto, Felix
5
Straker, Karla
5
Torres, Ivonne M.
5
Verhoef, Peter C.
5
Weaven, Scott
5
Wrigley, Cara
5
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4
Balaji, M. S.
4
Bilro, Ricardo Godinho
4
Carlson, Jamie
4
Casidy, Riza
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Chang, Chingching
4
Cornwell, T. Bettina
4
Dahl, Darren W.
4
Hajli, Nick
4
Hopkins, Christopher D.
4
Ivens, Björn Sven
4
Kannan, P. K.
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Journal of retailing and consumer services
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
8
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1
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
2
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
3
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
4
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
5
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
6
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
7
Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
Saved in:
8
Bridging the intention-behavior gap : inducing implementation intentions through persuasive appeals
Fennis, Bob Michaël
;
Adriaanse, Marieke A.
;
Stroebe, …
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 302-311
Persistent link: https://www.econbiz.de/10009259704
Saved in:
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