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~person:"Ferguson, Mary Ann"
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Corporate Social Responsibility
4
Corporate social responsibility
4
Public relations
4
Öffentlichkeitsarbeit
4
Stakeholder
2
Altruism
1
Altruismus
1
CSR communication
1
CSR-crisis fit
1
Communication
1
Consumer behaviour
1
Corporate reputation
1
Crisis management
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Factor analysis
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Faktorenanalyse
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Firmenimage
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Fundraising
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Kommunikation
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Konsumentenverhalten
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Krisenmanagement
1
Measurement
1
Messung
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Motivation
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Social behaviour
1
Soziales Verhalten
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company-cause fit
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confirmatory factor analysis
1
consumer attitude
1
corporate reputation
1
corporate social responsibility
1
crisis communication
1
csr communication
1
donations
1
impression management
1
measurement model
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measurements
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predictors
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prosocial motivation
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sense-making
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social cause
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Ferguson, Mary Ann
Zerfaß, Ansgar
80
Lies, Jan
68
Bruhn, Manfred
64
Röttger, Ulrike
44
Bentele, Günter
41
Coombs, W. Timothy
37
Heath, Robert L.
36
Silk, Alvin J.
26
Melewar, T. C.
25
Sriramesh, Krishnamurthy
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Watson, Tom
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Verčič, Dejan
21
Gregory, Anne
19
Ingenhoff, Diana
19
Kitchen, Philip J.
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Berndt, Ernst R.
18
Hussainey, Khaled
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L'Etang, Jacquie
18
Sievert, Holger
18
Waters, Richard D.
18
Grunig, James E.
17
Romenti, Stefania
17
Esch, Franz-Rudolf
16
Holladay, Sherry J.
16
Ihlen, Øyvind
16
Pang, Augustine
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Adlmaier-Herbst, Dieter Georg
15
Camilleri, Mark Anthony
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Flieger, Heinz
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Goodman, Michael B.
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Ruler, Betteke van
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Szyszka, Peter
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Tench, Ralph
15
Wiedmann, Klaus-Peter
15
Balmer, John M. T.
14
Johansen, Winni
14
Mast, Claudia
14
Piwinger, Manfred
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Podnar, Klement
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Saxton, Gregory D.
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Journal of marketing communications
3
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
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ECONIS (ZBW)
4
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The importance of congruence between stakeholder prosocial motivation and CSR attributions : effects on stakeholders' donations and sense-making of prosocial identities
Song, Baobao
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 339-357
Persistent link: https://www.econbiz.de/10014294863
Saved in:
2
Proactive versus reactive CSR in a crisis : an impression management perspective
Rim, Hyejoon
;
Ferguson, Mary Ann
- In:
International journal of business communication : IJBC …
57
(
2020
)
4
,
pp. 545-568
Persistent link: https://www.econbiz.de/10012287356
Saved in:
3
Toward effective CSR communication in controversial industry sectors
Song, Baobao
;
Wen, Jing
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
Saved in:
4
Dimensions of effective CSR communication based on public expectations
Kim, Sora
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
Saved in:
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