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~person:"Ferrell, Odies C."
~person:"Ivens, Björn Sven"
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Marktforschung
7
Market research
6
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5
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Ferrell, Odies C.
Ivens, Björn Sven
Malhotra, Naresh K.
57
Herrmann, Andreas
36
Homburg, Christian
31
Hruschka, Harald
31
Decker, Reinhold
29
Wildner, Raimund
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Eckert, Werner
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Ellenrieder, Peter
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Kuß, Alfred
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Huber, Frank
23
Sarstedt, Marko
23
Kumar, V.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Bauer, Hans H.
21
Hair, Joseph F.
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Hildebrandt, Lutz
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Kamakura, Wagner A.
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Wedel, Michel
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Koschnick, Wolfgang J.
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Eisend, Martin
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Hüttner, Manfred
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Albers, Sönke
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Birks, David F.
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Green, Paul E.
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Gustafsson, Anders
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Koch, Jörg
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Theobald, Axel
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Wiedmann, Klaus-Peter
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Helm, Roland
15
McDaniel, Carl D.
15
Baier, Daniel
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Belk, Russell W.
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DeSarbo, Wayne
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Teichert, Thorsten
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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American Marketing Association
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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Schriften zum innovativen Marketing
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
4
Marktforschungsbeziehungen: Ergebnisse einer empirischen Studie zur Wirkung der Geschäftspolitik von Marktforschungsinstituten auf Kundenzufriedenheit, -Vertrautheit und -Commitmen...
Ivens, Björn Sven
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 257-276
Persistent link: https://www.econbiz.de/10001709450
Saved in:
5
Commitment, Vertrauen und Zufriedenheit in Marktforschungsbeziehungen : der Einfluß relationalen Verhaltens
Ivens, Björn Sven
-
2002
Persistent link: https://www.econbiz.de/10004704340
Saved in:
6
Beziehungsstile im Business-to-Business-Geschäft : Formen, Erfolgswirkungen und Determinanten einer Differenzierung des Beziehungsmarketing in industriellen Geschäftsbeziehungen
Ivens, Björn Sven
-
2002
Persistent link: https://www.econbiz.de/10013430018
Saved in:
7
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
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