//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ferrell, Odies C."
~person:"Neslin, Scott A."
~person:"Pride, William M."
~person:"Rayport, Jeffrey F."
~person:"Stormer, Henrik"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
24
Relationship marketing
24
Consumer behaviour
12
Konsumentenverhalten
12
Distribution channel
10
Vertriebsweg
10
Einzelhandel
6
Retail trade
6
Customer value
5
E-commerce
5
Electronic Commerce
5
Kundenwert
5
Marketing management
5
Marketingmanagement
5
Market segmentation
4
Marktsegmentierung
4
Internet
3
Theorie
3
Theory
3
Brand management
2
Distance selling
2
Distanzhandel
2
Estimation
2
Kundenbindungsprogramm
2
Loyalty program
2
Markenführung
2
Market research
2
Marketing
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Multichannel
2
Multichannel customer management
2
Online retailing
2
Online-Handel
2
Physical distribution
2
Schätzung
2
Vertrieb
2
Attitude towards store
1
Augmented reality
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
20
Book / Working Paper
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Glossar enthalten
Article in journal
20
Arbeitspapier
7
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
Aufsatz im Buch
5
Book section
5
Glossary included
4
Lehrbuch
4
Textbook
4
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Konferenzschrift
1
more ...
less ...
Language
All
English
22
German
2
Author
All
Ferrell, Odies C.
Neslin, Scott A.
Pride, William M.
Rayport, Jeffrey F.
Stormer, Henrik
Han, Heesup
53
Kumar, V.
51
Hollebeek, Linda D.
42
Mattila, Anna S.
37
Gil Saura, Irene
35
Verhoef, Peter C.
35
Prentice, Catherine
31
Smith, Alan D.
31
Palmatier, Robert W.
30
Svensson, Göran
30
Homburg, Christian
29
Loureiro, Sandra Maria Correia
28
Herrmann, Andreas
27
Bruhn, Manfred
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Huber, Frank
22
Rather, Raouf Ahmad
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Khan, Imran
19
Sesé, F. Javier
19
So, Kevin Kam Fung
19
Ahn, Jiseon
18
Casidy, Riza
18
Gustafsson, Anders
18
Kim, Wansoo
18
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
3
Journal of retailing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of personal selling & sales management : JPSSM
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Metaverse : shifting the reality of services
Gleim, Mark
;
McCullough, Heath
;
Ferrell, Odies C.
; …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
Saved in:
2
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
5
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
6
Overcoming the "recency trap" in
customer
relationship
management
Neslin, Scott A.
;
Taylor, Gail Ayala
;
Grantham, Kimberly D.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 320-337
Persistent link: https://www.econbiz.de/10009747845
Saved in:
7
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
8
Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
9
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
10
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->