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~person:"Fetscherin, Marc"
~person:"Fournier, Susan"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Markenartikel"
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Brand
18
Brand management
18
Markenartikel
18
Markenführung
18
Consumer behaviour
15
Konsumentenverhalten
15
Brand image
14
Markenimage
14
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11
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3
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18
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English
18
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Fetscherin, Marc
Fournier, Susan
Phau, Ian
19
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Dawes, John
17
Diamantopoulos, Adamantios
15
Melewar, T. C.
15
Khan, Imran
14
Sattler, Henrik
14
Bang, Nguyen
13
Japutra, Arnold
13
Ko, Eunju
13
Romaniuk, Jenni
13
Sarkar, Juhi Gahlot
13
Loureiro, Sandra Maria Correia
12
De Chernatony, Leslie
11
Gierl, Heribert
11
Guzman, Francisco
11
Ekinci, Yuksel
10
Esch, Franz-Rudolf
10
Johnson, Lester W.
10
Merrilees, Bill
10
Rahman, Zillur
10
Trinh, Giang
10
Veloutsou, Cleopatra
10
Baumgarth, Carsten
9
Brodie, Roderick J.
9
Christodoulides, George
9
Foroudi, Pantea
9
Han, Heesup
9
Herrmann, Andreas
9
Kumar, Vikas
9
Paul, Justin
9
Pitt, Leyland F.
9
Sreejesh, S.
9
Steenkamp, Jan-Benedict E. M.
9
Valette-Florence, Pierre
9
Zarantonello, Lia
9
Abratt, Russell
8
Augusto, Mário Gomes
8
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The journal of product & brand management
3
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
The journal of brand management : an international journal
2
Business horizons
1
European journal of marketing
1
International journal of consumer studies
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international consumer marketing
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Journal of marketing research
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The journal of consumer marketing
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ECONIS (ZBW)
18
Showing
1
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10
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18
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date (oldest first)
1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
3
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
4
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
5
Doing relationship work : a theory of change in consumer-brand relationships
Alvarez, Claudio
;
Brick, Danielle J.
;
Fournier, Susan
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 610-632
Persistent link: https://www.econbiz.de/10012799024
Saved in:
6
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
7
Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan
;
Eckhardt, Giana M.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Saved in:
8
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
9
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
10
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
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