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~person:"Fetscherin, Marc"
~person:"Khare, Arpita"
~subject:"Markenimage"
~subject:"Sustainable product"
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Search: subject:"behavior"
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Markenimage
Sustainable product
Consumer behaviour
89
Konsumentenverhalten
89
India
62
Indien
62
Beziehungsmarketing
22
Relationship marketing
22
Brand management
17
Markenführung
17
Brand image
16
Brand
15
Markenartikel
15
Einzelhandel
12
Retail trade
12
Bekleidung
11
Clothing
11
Online retailing
10
Online-Handel
10
Bekleidungsindustrie
9
Clothing industry
9
Einkaufszentrum
9
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9
Environmental consciousness
8
Fashion
8
Jugendliche
8
Mode
8
Youth
8
Green marketing
7
Umweltbewusstsein
7
Öko-Marketing
7
Indian consumers
6
Öko-Produkt
6
Credit card
5
Dienstleistungsqualität
5
E-commerce
5
Electronic Commerce
5
Emotion
5
Kreditkarte
5
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5
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22
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Fetscherin, Marc
Khare, Arpita
Phau, Ian
31
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
27
Han, Heesup
24
Usman, Osly
20
Melewar, T. C.
19
Bang, Nguyen
18
Sarkar, Abhigyan
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Burmann, Christoph
16
Ekinci, Yuksel
14
King, Ceridwyn
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Ko, Eunju
13
Kumar, Vikas
13
Shimul, Anwar Sadat
13
Veloutsou, Cleopatra
13
Das, Gopal
12
Gierl, Heribert
12
Grohmann, Bianca
12
Hollebeek, Linda D.
12
Johnson, Lester W.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Wiedmann, Klaus-Peter
12
Wong, IpKin Anthony
12
Batra, Rajeev
11
De Chernatony, Leslie
11
Esch, Franz-Rudolf
11
Jang, Soocheong
11
Park, Jungkun
11
Romaniuk, Jenni
11
Tomczak, Torsten
11
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The journal of product & brand management
3
International journal of Indian culture and business management
2
International journal of consumer studies
2
Journal of international consumer marketing
2
The journal of brand management : an international journal
2
European journal of marketing
1
International journal of electronic marketing and retailing : IJEMR
1
International marketing review
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Multinational business review
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
The journal of consumer marketing
1
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ECONIS (ZBW)
22
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1
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10
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22
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Green apparel buying : role of past
behavior
, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
3
Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
Saved in:
4
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
5
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase
behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
6
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
7
Antecedents to green apparel purchase
behavior
of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
8
Antecedents of sustainable fashion apparel purchase
behavior
Kautish, Pradeep
;
Khare, Arpita
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10013399691
Saved in:
9
The five types of brand hate : how they affect consumer
behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
10
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
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