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~person:"Fetscherin, Marc"
~person:"Phau, Ian"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Herkunftsbezeichnung
Markenimage
Consumer behaviour
49
Konsumentenverhalten
49
Brand management
46
Markenführung
46
Brand image
42
Brand
36
Markenartikel
36
Luxury goods
19
Luxusgüter
19
Beziehungsmarketing
15
Relationship marketing
15
Designation of origin
9
Australia
8
Australien
8
Emotion
8
Brand extension
6
Markentransfer
6
Perception
6
Wahrnehmung
6
Brand love
5
Brand loyalty
5
China
5
Automotive industry
4
Fashion
4
Kfz-Industrie
4
Markentreue
4
Measurement
4
Messung
4
Mode
4
Rules of origin
4
Ursprungsregeln
4
Brand hate
3
Brand relationships
3
Luxury brands
3
Scale development
3
Social status
3
Sozialer Status
3
Brand equity
2
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Undetermined
22
Free
2
Type of publication
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Article
43
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
43
Aufsatz im Buch
3
Book section
3
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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Language
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English
43
Author
All
Fetscherin, Marc
Phau, Ian
Melewar, T. C.
40
Diamantopoulos, Adamantios
29
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
28
Foroudi, Pantea
22
Guzman, Francisco
22
Han, Heesup
20
Japutra, Arnold
20
Balmer, John M. T.
19
Keller, Kevin Lane
19
Gierl, Heribert
18
Romaniuk, Jenni
18
Gupta, Suraksha
17
Merrilees, Bill
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Paul, Justin
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Pike, Steven
14
Sattler, Henrik
14
Ko, Eunju
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Vrontis, Demetris
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Iglesias, Oriol
12
Jang, Soocheong
12
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Published in...
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The journal of brand management : an international journal
7
Journal of international consumer marketing
4
Journal of business research : JBR
3
Journal of fashion marketing and management
3
The journal of product & brand management
3
International journal of consumer studies
2
International marketing review
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
The journal of consumer marketing
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of business strategy
1
Journal of vacation marketing : an international journal
1
Multinational business review
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
43
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43
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
4
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
5
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
6
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
7
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
8
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
9
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
10
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
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