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~person:"Fetscherin, Marc"
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Consumer behaviour
20
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20
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15
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14
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14
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12
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Fetscherin, Marc
Han, Heesup
116
Belk, Russell W.
114
Mattila, Anna S.
98
Grunert, Klaus G.
96
Huber, Frank
91
Lusk, Jayson L.
84
Phau, Ian
83
Bauer, Hans H.
81
Gierl, Heribert
79
Herrmann, Andreas
78
Wiedmann, Klaus-Peter
78
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
73
Khare, Arpita
71
Grewal, Dhruv
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
66
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Verhoef, Peter C.
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
52
Walsh, Gianfranco
52
Rajagopal
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
Gröppel-Klein, Andrea
49
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The journal of product & brand management
4
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Consumer-brand relationships : theory and practice
1
Dissertation.de
1
European journal of marketing
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International journal of consumer studies
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Journal of consumer behaviour
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Journal of consumer marketing
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ECONIS (ZBW)
20
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1
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo
;
Biscaia, Rui
;
Baumeister, Roy F.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 842-854
Persistent link: https://www.econbiz.de/10014507474
Saved in:
2
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
3
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
4
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
5
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
6
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
7
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
8
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
9
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
10
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
1
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