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~person:"Filo, Kevin"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Sport event"
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Sport event
Event marketing
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Event-Marketing
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3
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Filo, Kevin
Nufer, Gerd
10
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8
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6
Scheinbaum, Angeline Close
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Schmitt, Bernd
6
Lacey, Russell
5
Zanger, Cornelia
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Dias, Álvaro Lopes
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Gaus, Hansjoerg
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European Sport management quarterly : ESMQ
1
Journal of nonprofit & public sector marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David
;
Filo, Kevin
;
Reid, Sascha
;
Cameron, Robyn
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10013255845
Saved in:
2
"You belonged to something" : exploring how fundraising teams add to the social leverage of events
Filo, Kevin
;
Lock, Daniel
;
Sherry, Emma
;
Huynh, Hung Quang
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 216-236
Persistent link: https://www.econbiz.de/10011890894
Saved in:
3
The role of belief in making a difference in enhancing attachment to a charity sport event
Filo, Kevin
;
Groza, Mark D.
;
Fairley, Sheranne
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10009565777
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