//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fink, Janet S."
~person:"Hung, Kineta"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonialwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
5
Celebrity-Werbung
5
Advertising effects
3
Athletes
3
Sportler
3
Werbewirkung
3
China
2
Frauen
2
Women
2
Behaviour
1
Brand image
1
Communication media
1
Gender
1
Geschlecht
1
Kommunikationsmedien
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Personality psychology
1
Persönlichkeitspsychologie
1
Reputation
1
Sexuality
1
Sexualität
1
USA
1
United States
1
Verhalten
1
endorsement effectiveness
1
female athlete endorsements
1
gender expression
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Fink, Janet S.
Hung, Kineta
Roy, Subhadip
14
Ilicic, Jasmina
7
Schimmelpfennig, Christian
6
Arora, Nilesh
5
Singh, Ramendra Pratap
5
Agnihotri, Arpita
4
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Carrillat, François A.
4
Chan, Kara
4
D'Rozario, Denver
4
Erfgen, Carsten
4
Jain, Varsha
4
Liu, Matthew Tingchi
4
Pradhan, Debasis
4
Um, Nam-Hyun
4
Abirami, U.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Carlson, Brad D.
3
Dennis, Charles
3
Derdenger, Timothy P.
3
Dwivedi, Abhishek
3
Fan, Fei
3
Foroudi, Pantea
3
Fowler, Kendra
3
Franck, Egon
3
Hussain, Shahzeb
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Ko, Yong Jae
3
Koo, Jakeun
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
3
Melewar, T. C.
3
Mishrab, Aditya Shankar
3
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of gender expression on female athlete endorser effectiveness
Parker, Heidi M.
;
Mudrick, Michael T.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 264-274
Persistent link: https://www.econbiz.de/10012000642
Saved in:
2
The freedom to choose : elite female athletes' preferred representations within endorsement opportunities
Fink, Janet S.
;
Kane, Mary Jo
;
LaVoi, Nicole M.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 207-219
Persistent link: https://www.econbiz.de/10010371636
Saved in:
3
Why celebrity sells : a dual entertainment path model of brand endorsement
Hung, Kineta
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10010373240
Saved in:
4
Arrest record or openly gay : the impact of athletes' personal lives on endorser effectiveness
Parker, Heidi M.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
2
,
pp. 70-79
Persistent link: https://www.econbiz.de/10009579957
Saved in:
5
Assessing celebrity endorsement effects in China : a consumer-celebrity relational approach
Hung, Kineta
;
Chan, Kimmy Wa
;
Tse, Caleb H.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 608-623
Persistent link: https://www.econbiz.de/10009501940
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->