The freedom to choose : elite female athletes' preferred representations within endorsement opportunities
Year of publication: |
2014
|
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Authors: | Fink, Janet S. ; Kane, Mary Jo ; LaVoi, Nicole M. |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 28.2014, 2, p. 207-219
|
Subject: | Sportler | Athletes | Frauen | Women | Celebrity-Werbung | Celebrity endorsement | Persönlichkeitspsychologie | Personality psychology | USA | United States |
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