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~person:"Fischer, Marc"
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Search: subject:"Consumer behavior"
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Consumer behaviour
10
Konsumentenverhalten
10
Brand
4
Deutschland
4
Germany
4
Markenartikel
4
USA
3
United States
3
Brand image
2
Brand management
2
Empirical method
2
Empirische Methode
2
Internet
2
Markenführung
2
Markenimage
2
OECD countries
2
OECD-Staaten
2
Online retailing
2
Online-Handel
2
Theorie
2
Theory
2
2001-2005
1
B-to-B-Marketing
1
Bildkommunikation
1
Brand Associations
1
Brand Strengths
1
Business-to-Business Markets
1
Business-to-business marketing
1
Börsenkurs
1
Consumer goods marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Country Effects
1
Dauerhafte Konsumgüter
1
Direct marketing
1
Direktmarketing
1
Durable goods
1
E-commerce
1
Einkaufsstättenwahl
1
Electronic Commerce
1
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Article
7
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3
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7
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7
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2
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2
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2
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2
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1
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1
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1
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English
6
German
4
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Fischer, Marc
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
97
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
79
Bauer, Hans H.
78
Gierl, Heribert
78
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Foxall, Gordon R.
69
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
68
Dwivedi, Yogesh Kumar
68
Stavins, Joanna
68
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Agarwal, Sumit
64
Wansink, Brian
64
Paul, Justin
59
Jang, Soocheong
57
Laroche, Michel
57
Rajagopal
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Krishna, Aradhna
52
Walsh, Gianfranco
52
Thøgersen, John
51
Hollebeek, Linda D.
50
Rock, Bram de
50
Cherchye, Laurens
49
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Journal of marketing research : JMR
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Die Betriebswirtschaft : DBW
1
Journal of business economics : JBE
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
10
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1
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
2
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
Saved in:
3
Drivers of B2B brand strength : insights from an international study across industries
Lennartz, Eric M.
;
Fischer, Marc
;
Krafft, Manfred
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 114-137
Persistent link: https://www.econbiz.de/10010471712
Saved in:
4
Patient- or physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
Saved in:
5
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Völckner, Franziska
;
Sattler, Henrik
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 823-839
Persistent link: https://www.econbiz.de/10008665409
Saved in:
6
How important are brands? : a cross-category, cross-country study
Fischer, Marc
;
Voelckner, Franziska
;
Sattler, Henrik
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10003857396
Saved in:
7
Markenpolitik: ist sie für jedes Unternehmen gleichermaßen relevant? : Ein empirische Untersuchung zur Bedeutung von Marken in Konsumgütermärkten
Fischer, Marc
;
Meffert, Heribert
;
Perrey, Jesko
- In:
Die Betriebswirtschaft : DBW
64
(
2004
)
3
,
pp. 333-356
Persistent link: https://www.econbiz.de/10002097192
Saved in:
8
Barrieren des elektronischen Einzelhandels : eine empirische Studie zum Kaufverhalten im Internet
Bauer, Hans H.
;
Fischer, Marc
;
Sauer, Nicola E.
- In:
Journal of business economics : JBE
70
(
2000
)
10
,
pp. 1133-1156
Persistent link: https://www.econbiz.de/10001522679
Saved in:
9
Wahrnehmung und Akzeptanz des Internet als Einkaufsstätte : Theorie und empirische Befunde
Bauer, Hans H.
;
Fischer, Marc
;
Sauer, Nicola E.
-
1999
Persistent link: https://www.econbiz.de/10001608338
Saved in:
10
Bildkommunikation : Integration der Ergebnisse aus vier Jahrzehnten empirischer Forschung
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416561
Saved in:
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